Email targeting - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-targeting/ Digital Marketing > The Marketing Strategy Blog Wed, 11 Dec 2019 14:53:07 +0000 en-US hourly 1 Using data to create better lead-generating emails https://www.smartinsights.com/digital-marketing-strategy/using-data-to-create-better-lead-generating-emails/ https://www.smartinsights.com/digital-marketing-strategy/using-data-to-create-better-lead-generating-emails/#respond Wed, 11 Dec 2019 14:53:00 +0000 https://www.smartinsights.com/?p=146802 When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails and then …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/using-data-to-create-better-lead-generating-emails/feed/ 0 How to segment your prospects with email marketing automation https://www.smartinsights.com/email-marketing/email-targeting/how-to-segment-your-prospects-with-email-marketing-automation/ https://www.smartinsights.com/email-marketing/email-targeting/how-to-segment-your-prospects-with-email-marketing-automation/#respond Wed, 04 Dec 2019 11:00:00 +0000 https://www.smartinsights.com/?p=147695 When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. I see it way too often: companies going for the quick sale. They do …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/how-to-segment-your-prospects-with-email-marketing-automation/feed/ 0 4 mistakes to avoid if you want to succeed with email advertising https://www.smartinsights.com/email-marketing/4-mistakes-email-advertising-mistakes/ https://www.smartinsights.com/email-marketing/4-mistakes-email-advertising-mistakes/#respond Thu, 12 Sep 2019 13:59:00 +0000 https://www.smartinsights.com/?p=143325 Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers Just how much bang for your buck can you expect to get out of …..

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]]> https://www.smartinsights.com/email-marketing/4-mistakes-email-advertising-mistakes/feed/ 0 How Artificial Intelligence is reshaping email marketing https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/ https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/#respond Thu, 21 Feb 2019 09:00:44 +0000 https://www.smartinsights.com/?p=133670 Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the …..

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]]> https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/feed/ 0 How to Psychologically Segment Audiences to Better Connect Via Email https://www.smartinsights.com/email-marketing/email-targeting/psychologically-segment-audiences-better-connect-via-email/ https://www.smartinsights.com/email-marketing/email-targeting/psychologically-segment-audiences-better-connect-via-email/#respond Fri, 23 Feb 2018 11:00:53 +0000 https://www.smartinsights.com/?p=109863 Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/psychologically-segment-audiences-better-connect-via-email/feed/ 0 Email segmentation and targeting options https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/ https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/#comments Thu, 01 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=3622 Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I'll run through some of the most common …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/email-segmentation-and-targeting-options/feed/ 16 Why are email marketers still not using segmentation and targeting? https://www.smartinsights.com/email-marketing/email-targeting/email-marketers-still-not-using-segmentation-targeting/ https://www.smartinsights.com/email-marketing/email-targeting/email-marketers-still-not-using-segmentation-targeting/#respond Wed, 05 Apr 2017 15:00:00 +0000 http://www.smartinsights.com/?p=86522 Chart of the Day: We all know we should send targeted email marketing - so why aren't we? "Good advice is always certain to be ignored, but that’s no reason not to give it." ― Agatha Christie From being young …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/email-marketers-still-not-using-segmentation-targeting/feed/ 0 Challenges faced by email marketers – Targeting and segmenting https://www.smartinsights.com/email-marketing/email-targeting/challenges-faced-by-email-marketers-targeting-and-segmenting/ https://www.smartinsights.com/email-marketing/email-targeting/challenges-faced-by-email-marketers-targeting-and-segmenting/#respond Wed, 22 Feb 2017 16:00:00 +0000 http://www.smartinsights.com/?p=84602 Chart of the Day: What challenges you when it comes to email marketing? Part 1 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/challenges-faced-by-email-marketers-targeting-and-segmenting/feed/ 0 2016 Black Friday Shopping Cart Abandonment Rates https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/ https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/#respond Thu, 01 Dec 2016 16:00:00 +0000 http://www.smartinsights.com/?p=81206 Chart of the Day:  Black Friday and Cyber Monday Cart Abandonment Rates Jump to 68% Cart Abandonment is the scourge of e-commerce retailers everywhere, and this year it seems to be on the increase, particularly where there are promotions. New data emerging …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/feed/ 0 How many marketers are actively using Email Marketing Automation? https://www.smartinsights.com/email-marketing/email-targeting/email-marketing-automation/ https://www.smartinsights.com/email-marketing/email-targeting/email-marketing-automation/#respond Mon, 06 Jul 2015 14:47:03 +0000 http://www.smartinsights.com/?p=49317 The latest research suggests many marketers are missing out on the benefits of automated Email marketing The Email Marketing Industry Census 2015 from Econsultancy and Adestra shows a slight improvement in Email marketing automation and overall it seems that there are many …..

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