James Gurd, Author at Smart Insights

Understanding the role of organic vs paid social media strategy

James Gurd — Wed, 20 Apr 2022 14:20:41 +0000

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

The post Understanding the role of organic vs paid social media strategy appeared first on Smart Insights.

6 reasons why you need a social media strategy

James Gurd — Tue, 19 Feb 2019 15:00:00 +0000

Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools …..

The post 6 reasons why you need a social media strategy appeared first on Smart Insights.

4 ways to do effective social media reporting

James Gurd — Tue, 09 Oct 2018 08:00:14 +0000

Social media strategy and planning essentials - Recommended dashboards and tools for creating social media marketing reports for different reporting periods This is part 8 of my Smart Insights 12 part social media series. In the last part we looked at …..

The post 4 ways to do effective social media reporting appeared first on Smart Insights.

Resource planning for social media

James Gurd — Mon, 01 Oct 2018 08:00:57 +0000

Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what …..

The post Resource planning for social media appeared first on Smart Insights.

Social Media Marketing Planning + Alignment with other Channels

James Gurd — Thu, 27 Sep 2018 08:00:00 +0000

Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how …..

The post Social Media Marketing Planning + Alignment with other Channels appeared first on Smart Insights.

Creating your social media content strategy and plan

James Gurd — Tue, 25 Sep 2018 08:00:26 +0000

Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance …..

The post Creating your social media content strategy and plan appeared first on Smart Insights.

Competitor analysis for social media strategies

James Gurd — Tue, 11 Sep 2018 09:00:46 +0000

Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is …..

The post Competitor analysis for social media strategies appeared first on Smart Insights.

Social Media Strategy and Planning Essentials – Strategy and Tactics

James Gurd — Tue, 04 Sep 2018 08:00:00 +0000

Creating your social media strategy and tactical plan Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the …..

The post Social Media Strategy and Planning Essentials – Strategy and Tactics appeared first on Smart Insights.

How to avoid disastrous customer experience mistakes

James Gurd — Thu, 30 Mar 2017 10:00:00 +0000

Customer expectations are rising fast. Meet them or die. Today, website visitors expect more than ever before from your website as they compare your user experience against the leaders from different sectors like Amazon, Facebook, HubSpot or Uber. Yet, often …..

The post How to avoid disastrous customer experience mistakes appeared first on Smart Insights.

Your social media marketing toolkit

James Gurd — Tue, 27 Sep 2016 14:00:42 +0000

Social media strategy and planning essentials This is part 9 of my Smart Insights 12 part social media series. In the last part we looked at reporting for social media; in this blog, I discuss what tools you can use …..

The post Your social media marketing toolkit appeared first on Smart Insights.