Defining goals and KPIs - Smart Insights https://www.smartinsights.com/archive/goal-setting-evaluation/goals-kpis/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Nov 2023 09:21:58 +0000 en-US hourly 1 How to align your marketing strategy with your objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Wed, 01 Nov 2023 09:15:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 What is the difference between efficiency and effectiveness marketing measures? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/#comments Thu, 30 Mar 2023 13:40:36 +0000 http://www.smartinsights.com/?p=3920 Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/definition-efficiency-and-effectiveness/feed/ 22 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Nov 2022 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 5 must-haves in your digital product roadmap https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/#respond Wed, 11 May 2022 12:00:00 +0000 https://www.smartinsights.com/?p=142905 You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/feed/ 0 Which CX KPIs should marketers pay attention to? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/#respond Thu, 26 Aug 2021 14:10:00 +0000 https://www.smartinsights.com/?p=133794 Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/feed/ 0 Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/#respond Mon, 02 Nov 2020 16:20:00 +0000 http://www.smartinsights.com/?p=72630 'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/feed/ 0 Translating business goals to specific objectives and KPIs https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/translating-business-goals-kpis-aa-03/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/translating-business-goals-kpis-aa-03/#respond Wed, 02 May 2018 14:00:57 +0000 http://www.smartinsights.com/?p=40874 How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are …..

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