Digital maturity - Smart Insights https://www.smartinsights.com/tag/digital-maturity/ Digital Marketing > The Marketing Strategy Blog Mon, 24 Jul 2023 07:03:07 +0000 en-US hourly 1 Benchmarking your digital marketing capability https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/#comments Mon, 24 Jul 2023 07:10:52 +0000 http://www.smartinsights.com/?p=30844 Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/feed/ 1 What is your digital marketing maturity? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-maturity/ Fri, 30 Jun 2023 13:05:43 +0000 https://www.smartinsights.com/?p=161830 Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart …..

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]]> What is a Digital strategy and how should it be structured? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/what-is-a-digital-strategy-and-how-should-it-be-structured/ Wed, 08 Feb 2023 14:28:47 +0000 https://www.smartinsights.com/?p=165265 An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We …..

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]]> What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/ https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/#respond Fri, 15 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=87332 As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/feed/ 0 Digital Factory for the incumbent: “Software of the mind” https://www.smartinsights.com/managing-digital-marketing/digital-factory-for-the-incumbent-software-of-the-mind/ https://www.smartinsights.com/managing-digital-marketing/digital-factory-for-the-incumbent-software-of-the-mind/#respond Tue, 11 Sep 2018 14:00:55 +0000 https://www.smartinsights.com/?p=124025 Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly …..

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]]> https://www.smartinsights.com/managing-digital-marketing/digital-factory-for-the-incumbent-software-of-the-mind/feed/ 0 Digital marketing maturity assessment tool https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/#respond Mon, 26 Feb 2018 16:00:56 +0000 https://www.smartinsights.com/?p=110320 [Editor's note: We now have more recent guidance for frameworks for digital maturity evaluation] Chart of the Day: BCG's pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/feed/ 0 Digital Marketing Maturity – new research #ChartOfTheDay https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-maturity-new-research-chartoftheday/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-maturity-new-research-chartoftheday/#respond Wed, 12 Oct 2016 16:06:00 +0000 http://www.smartinsights.com/?p=78912 How does the digital maturity of your business compare? Although digital marketing cannot be called new with the advent of the web now over 25 years old, this new research from Adobe shows that relatively few companies have mastered digital …..

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