Customer Journey Map - Smart Insights https://www.smartinsights.com/tag/customer-journey-map/ Digital Marketing > The Marketing Strategy Blog Sun, 27 Aug 2023 13:22:53 +0000 en-US hourly 1 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 25 Aug 2023 09:26:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Tue, 11 Jul 2023 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> How to create a user journey map https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/ https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/#respond Wed, 17 Aug 2022 08:00:00 +0000 https://www.smartinsights.com/?p=134992 Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/feed/ 0 Digital customer journey example – journey mapping https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/#comments Tue, 20 Apr 2021 15:00:37 +0000 http://www.smartinsights.com/?p=30961 Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/feed/ 14 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 Digital Marketing Optimization to improve customer journeys? https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/#respond Mon, 31 Aug 2020 08:00:00 +0000 http://www.smartinsights.com/?p=96713 Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/feed/ 0 In the digital era, convert customer frustration into conversion https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/ https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/#respond Mon, 13 Jul 2020 14:40:00 +0000 https://www.smartinsights.com/?p=141104 A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The …..

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]]> https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/feed/ 0 Personalising customer Journeys with Personality – an example https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-journeys-race/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-journeys-race/#respond Wed, 05 Oct 2016 14:00:35 +0000 http://www.smartinsights.com/?p=46756 Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a 'one size fits all' online brochure.  Now your web presence needs to play a fundamental role not just in …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-journeys-race/feed/ 0 How to bring the human touch to your omnichannel strategy https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/#respond Fri, 13 Feb 2015 10:02:53 +0000 http://www.smartinsights.com/?p=44121 Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/feed/ 0 Ensure your content drives conversion https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/ensure-your-content-drives-conversion/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/ensure-your-content-drives-conversion/#comments Thu, 01 Dec 2011 11:30:55 +0000 http://www.smartinsights.com/?p=8095 A process for content mapping and workflow I've posted a few weeks ago on marketing automation and also this week on lead nurturing, the concept is reliant on having great content at each and every stage, so I thought a post …..

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