Channels - Smart Insights

3 keys to embracing the omnichannel customer revolution

Expert commentator — Mon, 20 Jun 2022 10:00:00 +0000

Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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Cross-channel marketing and how to implement it

Expert commentator — Fri, 26 Nov 2021 09:00:00 +0000

9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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What is omnichannel marketing?

Dave Chaffey — Fri, 05 Feb 2021 09:15:00 +0000

Streamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one …..

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Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year

Gabrielle Wright — Fri, 15 Jan 2021 16:00:00 +0000

As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..

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Why reviewing marketing performance should be at the top of your priority list in 2021

Lilach Bullock — Wed, 23 Dec 2020 11:00:00 +0000

Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..

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Breaking down your marketing activity to focus on channels

Gabrielle Wright — Mon, 30 Mar 2020 07:30:13 +0000

With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table While …..

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Improving customer communications using data discovery and auditing

Jim Roberts — Wed, 11 Jun 2014 07:30:52 +0000

How to increase communications relevance through more personalised, contextual messages based on customer insight Data is the key to understanding your customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring …..

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