Online value proposition - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/online-value-proposition/ Digital Marketing > The Marketing Strategy Blog Fri, 04 Nov 2022 15:14:23 +0000 en-US hourly 1 Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/#respond Tue, 25 Oct 2022 08:00:00 +0000 http://www.smartinsights.com/?p=59226 Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/feed/ 0 Creating an online value proposition (OVP) for your site https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/#comments Sat, 21 Oct 2017 07:37:57 +0000 http://www.smartinsights.com/?p=3563 How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered 'Why am I here?', 'How does this help me?' or 'Does this site give me what I need?'. And then …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/feed/ 5 Develop your marketing strategy with Youtility https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/brand-transformation/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/brand-transformation/#comments Mon, 01 Jun 2015 10:50:00 +0000 http://www.smartinsights.com/?p=49188 Examples of creating powerful online value propositions Today’s customers are experiencing an information avalanche with social requests, blog posts, real-time updates, news outbreaks etc fuelled by companies eager for our attention. Using digital channels to interact with their audience but …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/brand-transformation/feed/ 1 Techniques to increase engagement and lock-in as part of your digital brand strategy https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/digital-lock-in/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/digital-lock-in/#respond Mon, 05 Jan 2015 15:00:00 +0000 http://www.smartinsights.com/?p=42847 Does your digital brand really stand out from the competition? Have you really considered the extent to which your online brand proposition  provides something compelling to your audience on an ongoing basis? With the rapid acceleration in new technologies and channels …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/digital-lock-in/feed/ 0 Growing an online startup business https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/growing-a-com-startup-business/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/growing-a-com-startup-business/#comments Thu, 03 Apr 2014 15:00:55 +0000 http://www.smartinsights.com/?p=6083 Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/growing-a-com-startup-business/feed/ 3 Testing Value Propositions for retail sites https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/#comments Tue, 21 Jan 2014 08:00:09 +0000 http://www.smartinsights.com/?p=33578 A tutorial with examples and ideas of what to test Prominently displaying why users should buy from you rather than a competitor is extremely important for any business look to increases online sales, particularly in retail, but it applies across …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/feed/ 5 Do you have Youtility? https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/#comments Thu, 25 Jul 2013 10:04:05 +0000 http://www.smartinsights.com/?p=28534 Ideas, examples and a process to develop your online value proposition (OVP) I’m really pleased that Jay Baer of Convince and Convert could speak recently in our webcast. He explained three blueprints and examples of how companies can develop their Youtility. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/do-you-have-youtility/feed/ 3 Value Propositions for Ecommerce sites https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/value-propositions-for-retail-ecommerce-sites/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/value-propositions-for-retail-ecommerce-sites/#comments Wed, 03 Oct 2012 08:56:50 +0000 http://www.smartinsights.com/?p=17539 Examples of how to communicate your offer effectively Simply put, value propositions are the reasons retailers use to persuade us to buy products or services from them rather than competitors. From a retailer's perspective we also consider them sales tools. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/value-propositions-for-retail-ecommerce-sites/feed/ 1 Online value proposition examples https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition-examples/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition-examples/#comments Thu, 10 Feb 2011 11:23:21 +0000 http://www.smartinsights.com/?p=4011 Great examples of websites with effective online value propositions (OVPs) "Why should I do business with you online?" is the question on the subconscious minds of all site visitors and especially first time visitors. I believe the design has to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition-examples/feed/ 9 Search marketing essentials https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/sem-essentials/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/sem-essentials/#respond Tue, 09 Mar 2010 17:09:56 +0000 http://www.smartinsights.com/?p=1511 Search marketing essentials is our weekly round-up of what really matters in search marketing if you're a marketer or digital marketing specialist. Since Google is dominant in search in most markets, we focus on the changes made by Google to …..

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