B2B digital marketing - Smart Insights https://www.smartinsights.com/tag/b2b-digital-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 04 Aug 2023 13:48:09 +0000 en-US hourly 1 What’s the difference between B2B and B2C digital marketing? https://www.smartinsights.com/digital-marketing-strategy/b2b-b2c-digital-marketing/ Tue, 26 Jul 2022 10:30:27 +0000 https://www.smartinsights.com/?p=163619 What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 B2B marketing trends for more leads and sales in 2021 https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/#respond Wed, 11 Nov 2020 17:00:00 +0000 https://www.smartinsights.com/?p=146321 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/feed/ 0 Bolster your ABM strategy with laser-focused PR https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/#respond Fri, 24 Jul 2020 14:22:43 +0000 https://www.smartinsights.com/?p=124958 Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/feed/ 0 Your guide to become a rock star in B2B marketing https://www.smartinsights.com/digital-marketing-strategy/your-guide-to-rock-star-b2b-marketing-in-2019-and-beyond/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-to-rock-star-b2b-marketing-in-2019-and-beyond/#respond Thu, 02 Jul 2020 14:25:00 +0000 https://www.smartinsights.com/?p=140772 B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-to-rock-star-b2b-marketing-in-2019-and-beyond/feed/ 0 Secure investments by capitalizing on your channel sales strategy https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/ https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/#respond Fri, 20 Mar 2020 16:15:00 +0000 https://www.smartinsights.com/?p=150337 Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/feed/ 0 LinkedIn advertising essentials https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/ https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/#respond Mon, 20 Jan 2020 09:55:00 +0000 https://www.smartinsights.com/?p=133063 LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..

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]]> https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/feed/ 0 What can B2B marketers learn from behavioural economics? https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/what-can-b2b-marketers-learn-from-behavioural-economics/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/what-can-b2b-marketers-learn-from-behavioural-economics/#respond Tue, 27 Nov 2018 09:00:00 +0000 https://www.smartinsights.com/?p=127843 How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/what-can-b2b-marketers-learn-from-behavioural-economics/feed/ 0 How to uncover & market to the companies browsing your site https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/how-to-uncover-market-to-the-companies-browsing-your-site/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/how-to-uncover-market-to-the-companies-browsing-your-site/#respond Wed, 07 Nov 2018 11:00:45 +0000 https://www.smartinsights.com/?p=126904 How do you know who isn't converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/how-to-uncover-market-to-the-companies-browsing-your-site/feed/ 0 #MarketingMinds: Interview with Hanna Cevik from Reason https://www.smartinsights.com/b2b-digital-marketing/marketingminds-interview-hanna-cevik-reason/ https://www.smartinsights.com/b2b-digital-marketing/marketingminds-interview-hanna-cevik-reason/#respond Thu, 12 Jul 2018 14:00:35 +0000 https://www.smartinsights.com/?p=119564 The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Hanna Cevik I'm Hanna, I've been a Marketing Manager for 10 years, working in the third sector, the …..

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