Digital Marketing for IT and High Tech - Smart Insights https://www.smartinsights.com/tag/digital-marketing-for-it-high-tech/ Digital Marketing > The Marketing Strategy Blog Tue, 08 Aug 2023 15:48:09 +0000 en-US hourly 1 3 step go-to-market strategy for software and SaaS companies https://www.smartinsights.com/digital-marketing-strategy/go-to-market-strategy-for-software-and-saas-companies/ Wed, 09 Aug 2023 08:00:50 +0000 https://www.smartinsights.com/?p=161937 How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..

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]]> Marketing for tech companies: How to identify opportunity, strategy, and action for business growth https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Tue, 22 Jun 2021 15:11:16 +0000 https://www.smartinsights.com/?p=160401 Optimize your technology business' approach to marketing through opportunity, strategy, and action. Now's the time to truly master omnichannel marketing for tech companies with our dedicated framework for growth What is the secret of marketing for tech companies? As a …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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