Martech - Smart Insights https://www.smartinsights.com/tag/martech/ Digital Marketing > The Marketing Strategy Blog Fri, 04 Aug 2023 13:48:09 +0000 en-US hourly 1 Marketing for tech companies: How to identify opportunity, strategy, and action for business growth https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Tue, 22 Jun 2021 15:11:16 +0000 https://www.smartinsights.com/?p=160401 Optimize your technology business' approach to marketing through opportunity, strategy, and action. Now's the time to truly master omnichannel marketing for tech companies with our dedicated framework for growth What is the secret of marketing for tech companies? As a …..

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]]> Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 This is why your MarTech Stack needs to be smarter https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/#respond Thu, 16 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148483 There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..

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