Content ROI - Smart Insights https://www.smartinsights.com/tag/content-roi/ Digital Marketing > The Marketing Strategy Blog Wed, 18 Aug 2021 09:14:44 +0000 en-US hourly 1 How to measure the ROI of your content marketing https://www.smartinsights.com/content-management/measure-content-marketing-roi/ https://www.smartinsights.com/content-management/measure-content-marketing-roi/#respond Wed, 18 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136432 You need better content marketing metrics - ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..

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]]> https://www.smartinsights.com/content-management/measure-content-marketing-roi/feed/ 0 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 7 content assets that are integral to your content marketing strategy https://www.smartinsights.com/content-management/content-marketing-strategy/7-content-assets-integral-your-content-marketing-strategy/ https://www.smartinsights.com/content-management/content-marketing-strategy/7-content-assets-integral-your-content-marketing-strategy/#respond Fri, 04 Jan 2019 15:00:21 +0000 https://www.smartinsights.com/?p=130731 All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/7-content-assets-integral-your-content-marketing-strategy/feed/ 0 Marketers still focusing on vanity metrics https://www.smartinsights.com/content-management/marketers-still-focusing-vanity-metrics/ https://www.smartinsights.com/content-management/marketers-still-focusing-vanity-metrics/#respond Mon, 22 May 2017 15:00:00 +0000 http://www.smartinsights.com/?p=88737 Chart of the Day: The vast majority of marketers are still using vanity metrics to assess content effectiveness, whilst only half are measuring the effect on sales. A recent report by TrackMaven asked 200 marketing leaders across 19 different industries about how …..

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]]> https://www.smartinsights.com/content-management/marketers-still-focusing-vanity-metrics/feed/ 0 A blueprint for evaluating content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/ https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/#respond Wed, 01 Mar 2017 09:00:31 +0000 http://www.smartinsights.com/?p=34133 Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..

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