Digital disruption - Smart Insights https://www.smartinsights.com/tag/digital-disruption/ Digital Marketing > The Marketing Strategy Blog Wed, 17 Mar 2021 07:15:50 +0000 en-US hourly 1 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Bank marketing: CX learnings for financial services from challenger banks https://www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/ Wed, 20 Jan 2021 16:00:55 +0000 https://www.smartinsights.com/?p=153858 Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..

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]]> Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 New technology disrupting digital marketing [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/new-technology-disrupting-digital-marketing-infographic/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/new-technology-disrupting-digital-marketing-infographic/#respond Thu, 17 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131721 To know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it Perhaps you’re familiar with the often-misquoted Darwin aphorism, "It is not the strongest species …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/new-technology-disrupting-digital-marketing-infographic/feed/ 0 Managing Disruptive Innovation https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/#respond Thu, 09 Feb 2017 11:00:00 +0000 http://www.smartinsights.com/?p=83820 Key lessons from the Strategy and Innovation World Forum Robert Jones, our research analyst and I headed off to London last week to go to the Strategy and Innovation World Forum, set up by World Forum Disrupt.  The Innovation Directors …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/feed/ 0 How to compete with digital disruptors through enchanced customer experience https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/how-to-compete-with-digital-disruptors-through-enchanced-customer-experience/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/how-to-compete-with-digital-disruptors-through-enchanced-customer-experience/#respond Thu, 20 Aug 2015 07:30:00 +0000 http://www.smartinsights.com/?p=57310 Five recommendations for approaching digital innovation in order to serve the customer better Through using digital technology and media, customers have found new ways to communicate, consume and share. They now measure the performance of organisations and the brand experience …..

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