B2B content marketing research - Smart Insights https://www.smartinsights.com/tag/b2b-content-marketing-research/ Digital Marketing > The Marketing Strategy Blog Fri, 13 Nov 2020 10:18:40 +0000 en-US hourly 1 B2B marketing trends for more leads and sales in 2021 https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/#respond Wed, 11 Nov 2020 17:00:00 +0000 https://www.smartinsights.com/?p=146321 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/feed/ 0 How to write great research questions https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/#respond Fri, 26 Jun 2020 14:25:00 +0000 https://www.smartinsights.com/?p=135004 Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/feed/ 0 86% of B2B content marketing is top-of-the-funnel-focused https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/#respond Tue, 29 Oct 2019 15:00:00 +0000 https://www.smartinsights.com/?p=145945 Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/feed/ 0 Top 7 B2B content marketing research insights that should guide your strategy https://www.smartinsights.com/content-management/b2b-content-marketing-research-insights/ https://www.smartinsights.com/content-management/b2b-content-marketing-research-insights/#respond Thu, 27 Sep 2018 10:00:00 +0000 https://www.smartinsights.com/?p=123001 Research into customer expectation and behaviour, quality and delivery method, when it comes to content marketing B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a …..

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]]> https://www.smartinsights.com/content-management/b2b-content-marketing-research-insights/feed/ 0 What are the most popular B2B content formats? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/#respond Mon, 17 Sep 2018 15:00:00 +0000 https://www.smartinsights.com/?p=124440 Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..

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