TikTok - Smart Insights

The secret of successful viral marketing and advertising campaigns

Expert commentator — Fri, 18 Dec 2020 15:00:00 +0000

Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that …..

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TikTok – Launches ‘Small Gestures’ on its social media platform

Expert commentator — Wed, 06 May 2020 13:54:58 +0000

Learn how social media app TikTok has launched 'Small Gestures' A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for …..

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Media and entertainment industry struggles and TikTok’s misinformation ban – News roundup

Expert commentator — Fri, 10 Jan 2020 11:00:00 +0000

Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..

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Social media marketing trends 2020

Robert Allen — Wed, 08 Jan 2020 09:00:00 +0000

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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US military bans TikTok and YouTube’s new copyright feature – News roundup

Expert commentator — Fri, 03 Jan 2020 11:00:00 +0000

Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year …..

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Twitter’s ad targeting bug and TikTok under fire – News roundup

Expert commentator — Fri, 11 Oct 2019 10:00:00 +0000

Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts. Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for …..

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Google’s RCS messaging and brands’ social purpose – News roundup

Expert commentator — Fri, 28 Jun 2019 10:00:00 +0000

Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting We've taken a look at some of the news stories you should know about this week, …..

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Google’s search result update and Instagram’s growing brand value – News roundup

Fri, 14 Jun 2019 10:00:00 +0000

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..

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