Marketing touch points - Smart Insights https://www.smartinsights.com/tag/touch-points/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Apr 2021 14:38:19 +0000 en-US hourly 1 Digital customer journey example – journey mapping https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/#comments Tue, 20 Apr 2021 15:00:37 +0000 http://www.smartinsights.com/?p=30961 Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/feed/ 14 Improving customer communications using data discovery and auditing https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-discovery/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-discovery/#respond Wed, 11 Jun 2014 07:30:52 +0000 http://www.smartinsights.com/?p=37762 How to increase communications relevance through more personalised, contextual messages based on customer insight Data is the key to understanding your customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring …..

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