Gabrielle Wright, Author at Smart Insights https://www.smartinsights.com/author/gabrielle-wrightsmartinsights-com/ Digital Marketing > The Marketing Strategy Blog Fri, 27 Oct 2023 15:59:28 +0000 en-US hourly 1 Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Fri, 27 Oct 2023 15:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 Anticipating 5 top social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-for-2024/ Thu, 12 Oct 2023 08:00:53 +0000 https://www.smartinsights.com/?p=167089 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both …..

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]]> 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Wed, 06 Sep 2023 15:00:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 The what, why, and how of marketing playbooks https://www.smartinsights.com/digital-marketing-strategy/the-what-why-and-how-of-marketing-playbooks/ Tue, 18 Jul 2023 07:45:17 +0000 https://www.smartinsights.com/?p=166458 Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, …..

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]]> How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Tue, 11 Jul 2023 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> Three digital marketing plan examples https://www.smartinsights.com/digital-marketing-strategy/three-digital-marketing-plan-examples/ Thu, 27 Apr 2023 09:50:09 +0000 https://www.smartinsights.com/?p=165839 From executive presentations to digital channel spreadsheets, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the …..

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]]> How effective is your digital media? https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/ https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/#respond Fri, 06 Jan 2023 14:30:53 +0000 https://www.smartinsights.com/?p=112207 Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2023 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/feed/ 0 What is sustainable marketing and how should you use it? https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/#respond Thu, 17 Nov 2022 16:00:18 +0000 https://www.smartinsights.com/?p=145533 Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/feed/ 0 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 Why inflation should prompt you to optimize your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/why-inflation-should-prompt-you-to-optimize-your-digital-marketing-strategy/ Tue, 30 Aug 2022 14:23:02 +0000 https://www.smartinsights.com/?p=163960 Adapting your digital marketing strategy could help your business overcome the effects of inflation Inflation as a consequence of the pandemic has affected most if not all industries, and digital marketing is no exception. As businesses try to overcome the …..

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