Content Marketing for e-commerce and retail - Smart Insights https://www.smartinsights.com/tag/content-marketing-for-ecommerce-and-retail/ Digital Marketing > The Marketing Strategy Blog Wed, 16 Aug 2023 13:12:18 +0000 en-US hourly 1 Direct-to-consumer: E-commerce marketing techniques for D2C brands https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/ Wed, 16 Aug 2023 15:00:58 +0000 https://www.smartinsights.com/?p=161565 How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..

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]]> Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Understanding the role of organic vs paid social media strategy https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/#respond Wed, 20 Apr 2022 14:20:41 +0000 http://www.smartinsights.com/?p=73039 Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/feed/ 0 E-commerce marketing strategy recommendations for 2021 https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-strategy/ Wed, 10 Mar 2021 15:00:44 +0000 https://www.smartinsights.com/?p=159420 What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..

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]]> E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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]]> Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 How to write an effective Coronavirus-related campaign https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/#respond Mon, 06 Apr 2020 10:00:05 +0000 https://www.smartinsights.com/?p=152181 Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling …..

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]]> https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/feed/ 0 3 metrics for measuring your e-commerce website’s persuasiveness https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/#respond Tue, 29 Oct 2019 11:00:00 +0000 https://www.smartinsights.com/?p=145935 To sell products online, your e-commerce website content needs to be persuasive. Here are three metrics to measure whether it is. We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/feed/ 0 Why your content is being ignored and how to fix it https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/ https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/#respond Tue, 11 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128892 Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you're creating content from scratch or refurbishing existing content, your goal should be to …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/feed/ 0 Fashion apps are a major sales opportunity for fashion brands. https://www.smartinsights.com/mobile-marketing/app-marketing/fashion-apps-major-sales-opportunity-fashion-brands/ https://www.smartinsights.com/mobile-marketing/app-marketing/fashion-apps-major-sales-opportunity-fashion-brands/#respond Wed, 28 Jun 2017 10:00:00 +0000 http://www.smartinsights.com/?p=89128 Is your fashion store missing out on the potential of fashion apps? Recent data released by Google confirms what we already know - mobile is the future of retail.  Over 64% of smartphone shoppers turn to mobile for ideas before …..

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