Online branding - Smart Insights https://www.smartinsights.com/tag/online-branding/ Digital Marketing > The Marketing Strategy Blog Sun, 03 Sep 2023 10:57:00 +0000 en-US hourly 1 Developing a strong digital brand identity based on research https://www.smartinsights.com/digital-marketing-strategy/developing-a-strong-digital-brand-identity-based-on-research/ Thu, 31 Aug 2023 14:00:18 +0000 https://www.smartinsights.com/?p=161219 How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..

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]]> 3 online brand building strategies for consumer branded goods https://www.smartinsights.com/digital-marketing-strategy/brand-building-strategies-in-the-social-commerce-era/ Sun, 29 May 2022 08:00:43 +0000 https://www.smartinsights.com/?p=161970 Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are …..

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]]> Branding definition for modern business models https://www.smartinsights.com/digital-marketing-strategy/branding-definition-for-modern-business-models/ Tue, 16 Nov 2021 15:00:48 +0000 https://www.smartinsights.com/?p=161720 How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

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]]> Moving your business online? Consider your brand positioning strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/brand-positioning-strategy-2/ Thu, 01 Jul 2021 15:30:30 +0000 https://www.smartinsights.com/?p=160505 Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..

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]]> Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Wed, 19 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/feed/ 13 What is branding? Definitions and guidance for consumer branded goods https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/ https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/#respond Wed, 21 Apr 2021 15:00:00 +0000 https://www.smartinsights.com/?p=135654 Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

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]]> https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/feed/ 0 Brand strategy marketing training to win more customers https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/#comments Wed, 31 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21961 A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/feed/ 4 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/#respond Mon, 02 Nov 2020 16:20:00 +0000 http://www.smartinsights.com/?p=72630 'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/feed/ 0 5 examples of online reputation management done right https://www.smartinsights.com/digital-marketing-strategy/online-reputation-management-done-right/ https://www.smartinsights.com/digital-marketing-strategy/online-reputation-management-done-right/#respond Mon, 04 Nov 2019 15:05:00 +0000 https://www.smartinsights.com/?p=137072 Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not …..

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