Customer journey analysis - Smart Insights https://www.smartinsights.com/tag/customer-journey-analysis/ Digital Marketing > The Marketing Strategy Blog Sun, 27 Aug 2023 13:22:53 +0000 en-US hourly 1 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 25 Aug 2023 09:26:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 Digital Marketing Optimization to improve customer journeys? https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/#respond Mon, 31 Aug 2020 08:00:00 +0000 http://www.smartinsights.com/?p=96713 Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/feed/ 0 How to apply 2020’s key trends to your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/#respond Wed, 22 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148494 Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..

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