Voice of the customer - Smart Insights https://www.smartinsights.com/tag/voice-of-the-customer/ Digital Marketing > The Marketing Strategy Blog Thu, 03 Sep 2020 14:55:37 +0000 en-US hourly 1 Digital Marketing Optimization to improve customer journeys? https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/#respond Mon, 31 Aug 2020 08:00:00 +0000 http://www.smartinsights.com/?p=96713 Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..

The post Digital Marketing Optimization to improve customer journeys? appeared first on Smart Insights.

]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/feed/ 0 Why a digital strategy is a customer strategy https://www.smartinsights.com/digital-marketing-strategy/why-a-digital-strategy-is-a-customer-strategy/ https://www.smartinsights.com/digital-marketing-strategy/why-a-digital-strategy-is-a-customer-strategy/#respond Thu, 07 Nov 2019 11:00:00 +0000 http://www.smartinsights.com/?p=57554 6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information …..

The post Why a digital strategy is a customer strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/why-a-digital-strategy-is-a-customer-strategy/feed/ 0 Website Customer Feedback Tools review https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/ https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/#comments Mon, 16 Apr 2018 14:00:39 +0000 http://www.smartinsights.com/?p=1110 6 types of user experience and online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site …..

The post Website Customer Feedback Tools review appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/feed/ 52 Essential Feedback and Survey Tools https://www.smartinsights.com/marketplace-analysis/customer-analysis/essential-feedback-survey-tools/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/essential-feedback-survey-tools/#respond Mon, 27 Mar 2017 14:00:00 +0000 http://www.smartinsights.com/?p=84342 Use these 'Voice of the Customer' Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..

The post Essential Feedback and Survey Tools appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/essential-feedback-survey-tools/feed/ 0 Are you listening to the Voice of the Customer [Infographic] https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/capitalizing-voice-consumer-infographic/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/capitalizing-voice-consumer-infographic/#respond Fri, 27 Mar 2015 15:00:00 +0000 http://www.smartinsights.com/?p=46222 How are are companies managing their VOC assessment and follow-up? It's the fourth year that the Temkin Group has delivered their benchmarking report which has researched 218 companies in the area of the 'Voice of the Customer' (VOC). What is VOC?  'Voice …..

The post Are you listening to the Voice of the Customer [Infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/capitalizing-voice-consumer-infographic/feed/ 0