Behavioural email marketing - Smart Insights https://www.smartinsights.com/archive/email-marketing/behavioural-email-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 18 Aug 2021 10:47:56 +0000 en-US hourly 1 Automated email campaign planning: nurture and event-triggered communications https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/#comments Thu, 19 Aug 2021 14:00:32 +0000 http://www.smartinsights.com/?p=3596 Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-plan-event-triggered-email-campaigns/feed/ 39 How to use predictive analytics to power up your email marketing https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-use-predictive-analytics-to-power-up-your-email-marketing/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-use-predictive-analytics-to-power-up-your-email-marketing/#respond Tue, 07 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148463 Predictive analytics can help ensure you're sending the right kind of email messages to the right customers at the right time in order to improve results. Using predictive analytics to power up email marketing is nothing new, but it is …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/how-to-use-predictive-analytics-to-power-up-your-email-marketing/feed/ 0 How can you innovate your email marketing strategy? https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/#respond Wed, 04 Jul 2018 15:00:00 +0000 https://www.smartinsights.com/?p=118683 Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/feed/ 0 Why email marketers need to stop neglecting email in 2018 https://www.smartinsights.com/email-marketing/behavioural-email-marketing/why-email-marketers-need-to-stop-neglecting-email-in-2018/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/why-email-marketers-need-to-stop-neglecting-email-in-2018/#respond Wed, 06 Dec 2017 15:00:51 +0000 https://www.smartinsights.com/?p=103285 Why you need an email strategy for 2018 - the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/why-email-marketers-need-to-stop-neglecting-email-in-2018/feed/ 0 Our attention span is less than Goldfish https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/#respond Wed, 22 Nov 2017 16:00:43 +0000 https://www.smartinsights.com/?p=102714 Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let's give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it's a complete …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/feed/ 0 Subject Line Benchmarks https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/#respond Wed, 08 Nov 2017 16:00:44 +0000 https://www.smartinsights.com/?p=101307 Chart of the Day: How Length and Personalization Impact Email Performance The Email Urban Legend I'm not talking about those awful email chain letters from the 1990s. I'm talking about "keep your subject line length short". We all have heard …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/feed/ 0 6X faster email creative deployment. Here’s how. https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/#respond Wed, 05 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=90642 A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/feed/ 0 What offer types work in email subject lines? https://www.smartinsights.com/email-marketing/behavioural-email-marketing/offer-types-work-email-subject-lines/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/offer-types-work-email-subject-lines/#respond Wed, 10 May 2017 15:00:00 +0000 http://www.smartinsights.com/?p=87808 Chart of the Day: How to not get lost in your customer's inbox Subject lines are important to email marketing, but they are a complete pain in the arse. (And don't get me started on pre-headers!) I spend a good …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/offer-types-work-email-subject-lines/feed/ 0 The trend nobody is talking about yet: Email content automation https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/#respond Wed, 29 Mar 2017 10:00:00 +0000 http://www.smartinsights.com/?p=85011 1 to 1 dynamic content personalisation is the future of email marketing I am a big fan of automation, a very big fan. Whenever you can, automate part of your email marketing process. While delivering timely, personalized and relevant content, …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/feed/ 0 Challenges Faced by Email Marketers – Tracking Results https://www.smartinsights.com/email-marketing/email-marketing-analytics/challenges-faced-by-email-marketers-tracking-results/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/challenges-faced-by-email-marketers-tracking-results/#respond Wed, 08 Mar 2017 16:00:00 +0000 http://www.smartinsights.com/?p=85297 Chart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..

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