Comments on: Blending personas and personalities to optimise conversions in email marketing [Part 2]

By: Kath Pay

Kath Pay — Tue, 17 Dec 2013 15:25:00 +0000

Thanks Ed – as you know I’m a big fan of VisualDNA and it certainly does provide for some very interesting findings on your visitors – thanks for mentioning it here.

By: Dave Chaffey

Dave Chaffey — Tue, 17 Dec 2013 12:07:00 +0000

In reply to Ed Weatherall.

Hi Ed, thanks for your comment – it’s been a while.

I’m one of the parents who goes to festivals!

Do get in touch to outline the VisualDNA approach in a guest post.

By: Ed Weatherall

Ed Weatherall — Tue, 17 Dec 2013 12:02:00 +0000

Hi Kath,

Our whole business is based on psychographics and personality and it’s great to see you applying the approach to email.

Behavioural segmentation is powerful but by understanding the personality and drivers of that behaviour it gives you a lot more insight into why your customers are doing what they do.

We also need to start thinking differently when defining our segments as traditional demographics are no longer as relevant as they used to be. We live in a world where boys wear make-up and girls drink pints, grand parents go travelling and parents go to festivals.

http://www.visualdna.com/

Regards,