Comments on: How to create engagement using sensory-based content https://www.smartinsights.com/email-marketing/email-communications-strategy/email-engagemen/ Digital Marketing > The Marketing Strategy Blog Mon, 22 Oct 2012 21:05:00 +0000 hourly 1 By: ividence https://www.smartinsights.com/email-marketing/email-communications-strategy/email-engagemen/#comment-6361 Mon, 22 Oct 2012 21:05:00 +0000 http://www.smartinsights.com/?p=17905#comment-6361 Thanks for a great article, Kath! There are some really interesting ideas here, particularly in the tactile arena. Another good, simple idea would be to give subscribers multiple different places to click on the main call to action with different looks and feels — for some people a 3D button might work best, for others a text link, and still others might just like to click a main image in the email.

We included this in our roundup of the best email marketing news of the week at: http://blog.ividence.com/en/archives/email-marketing-advertising-news-october-22

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