Mobile email marketing - Smart Insights https://www.smartinsights.com/archive/email-marketing/mobile-email-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 08 Nov 2016 14:36:45 +0000 en-US hourly 1 Why mobile is no longer in focus – it’s all about the journey https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-no-longer-focus-journey/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-no-longer-focus-journey/#respond Tue, 08 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=79461 Email strategies must recognise users are now constantly moving between devices Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-no-longer-focus-journey/feed/ 0 How do mobile responsive emails impact on open and click rates? https://www.smartinsights.com/email-marketing/mobile-email-marketing/impact-mobile-responsive-email-open-rates/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/impact-mobile-responsive-email-open-rates/#comments Thu, 05 May 2016 14:00:00 +0000 http://www.smartinsights.com/?p=69284 New research on how email readers interact with marketing emails Those of you familiar with the latest email marketing stats will already know how important 'mobile opens' are. In fact, emails opened on smartphones and tablets make up over half …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/impact-mobile-responsive-email-open-rates/feed/ 2 Optimise your email campaigns for mobile https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimise-your-email-campaigns-for-mobile/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimise-your-email-campaigns-for-mobile/#respond Fri, 15 Apr 2016 10:00:00 +0000 http://www.smartinsights.com/?p=71591 Use these 12 insights from ground-breaking eye-tracking research to improve your email campaigns on mobile How much do you know about how your subscribers really perceive your emails on mobile? If the answer is not much then it’s probably time …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimise-your-email-campaigns-for-mobile/feed/ 0 4 ways the Smartwatch will impact email marketers in 2016 https://www.smartinsights.com/email-marketing/mobile-email-marketing/4-ways-the-smart-watch-will-impact-email-marketers-in-2016/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/4-ways-the-smart-watch-will-impact-email-marketers-in-2016/#respond Tue, 30 Jun 2015 15:00:00 +0000 http://www.smartinsights.com/?p=55096 Email marketing is still highly effective, but the smartwatch brings with it a new challenge for marketing strategists I've recently upgraded my watch to a Sony Smartwatch 3, but the Smartwatch 2, depicted below, is often cited by technology bloggers …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/4-ways-the-smart-watch-will-impact-email-marketers-in-2016/feed/ 0 14 Tips for Better Responsive Emails [Infographic] https://www.smartinsights.com/email-marketing/mobile-email-marketing/emailmonks-14-responsive-email-tips-infographic/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/emailmonks-14-responsive-email-tips-infographic/#respond Mon, 15 Jun 2015 15:00:00 +0000 http://www.smartinsights.com/?p=50931 A summary of the main changes needed for mobile email best practices You will know that changes in mobile use have had a big impact on our use of email marketing - with a growth in mobile opens of over 180% over the past …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/emailmonks-14-responsive-email-tips-infographic/feed/ 0 18 hacks to make your email mobile friendly [Infographic] https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-friendly-emails/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-friendly-emails/#respond Tue, 10 Mar 2015 16:00:00 +0000 http://www.smartinsights.com/?p=45622 Practical 'non techy' steps to optimise your email campaigns for mobile With the increase in consuming content of the move and email marketing being as popular as ever, it's not even a question to ask if we need to optimise …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-friendly-emails/feed/ 0 Retina Displays – Why you need to think about retina screens in your email marketing https://www.smartinsights.com/email-marketing/mobile-email-marketing/retina-displays-emailcampaigns/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/retina-displays-emailcampaigns/#respond Thu, 23 Oct 2014 13:45:00 +0000 http://www.smartinsights.com/?p=41146 Understanding the pros and cons of Retina screens in email design Children of the (higher) resolution - Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/retina-displays-emailcampaigns/feed/ 0 Are you optimising for mobile email or just for mobile email devices? https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/#respond Tue, 13 May 2014 07:10:28 +0000 http://www.smartinsights.com/?p=36681 New survey reveals email marketing top for ROI, but still much potential for improvement Shocking news in the latest Econsultancy/Adestra Email Marketing Industry Census: 68% of respondents rated email's ROI as excellent or good (the top result). OK, not a shock. …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/feed/ 0 Creating responsive designs for email templates https://www.smartinsights.com/email-marketing/mobile-email-marketing/responsive-design-email-templates/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/responsive-design-email-templates/#respond Wed, 09 Apr 2014 06:45:00 +0000 http://www.smartinsights.com/?p=36133 What is responsive email design? Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing. Often you will find that a website viewed on …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/responsive-design-email-templates/feed/ 0 Using mobile email marketing to support m-commerce https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-email-marketing-mcommerce/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/mobile-email-marketing-mcommerce/#respond Thu, 06 Mar 2014 07:45:00 +0000 http://www.smartinsights.com/?p=34618 5 key insights to create the best experience for your smartphone and tablet audience You'll know that usage of smartphones and tablets, and the revenue and engagement delivered by them, is skyrocketing. In Q3 of 2014, 25% of global traffic …..

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