Email personas? Hi David, that’s an interesting question. You hear web design personas talked about a lot, but not email because we work in silos.

It could be difficult to segment by personality, but a general email like this should appeal to different ways of decision making.

Remy over on EmailBlog had this recently based on Bryan Eisenberg’s work:

I think it’s a mistake to focus on one of these, when a longer email or different calls-to-action could work.

– Competitive (logical and fast)
– Spontaneous (emotional and fast)
– Humanistic (emotional and slow)
– Methodical (logical and slow)

One design style is to make the above the fold work for spontaneuous/competitive and below the fold for the methodical and humanistic

Dave