Hi Annette, agree again – those details around the image-blocked version matter.

We will have to do a complete post on Pre-headers – Chad White has more examples than you could ever need:
http://www.google.co.uk/search?q=site%3Awww.retailemailblog.com+preheaders

Dave

Great example of a clean well thought out campaign 🙂

I don’t know why pre headers aren’t quite as creatively used in the UK (yet!), they are a great and simple tool for regular email as well as mobile and really essential for image heavy emails.

I’m a cautious fan of animated gifs, as long as the designer understands the importance of the first frame (with it being the only thing that will load in Outlook and Lotus) likewise alt tags are essential for a getting the most out of the email clients that show them.

Best regards,
Annette.

I think if you’ve got a good platform in place (we use Campaign Monitor and love it), optimizing imagery becomes part of each mailing, whether or not it’s automated. But I can see how it could become time-consuming if you’re sending out a lot of emails to a lot of segments.

Your stuff is always worth sharing — great tips and well-written!

Hi Amy, agree – important to get those details right – explanatory text and names where possible – but automation can make this tricky.

BTW I think I recognise your name from sharing our posts – so thanks for that!

Dave

Hi Amy, agree – important to get those details right – explanatory text and names where possible – but automation can make this tricky.

BTW I think I recognise your name from sharing our posts – so thanks for that!

Dave