Kim Greenop-Gadsby, Author at Smart Insights https://www.smartinsights.com/author/kim-gsmartinsights-com/ Digital Marketing > The Marketing Strategy Blog Tue, 12 Feb 2019 15:33:28 +0000 en-US hourly 1 Email marketing is still worth taking seriously in 2018 https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-still-worth-taking-seriously-2018/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-still-worth-taking-seriously-2018/#respond Tue, 13 Feb 2018 15:00:49 +0000 https://www.smartinsights.com/?p=105152 Review your approach to email marketing by reviewing the latest trends Email marketing is THE evergreen channel which is usually so effective in many sectors that is usually in the top 3 most effective channels driving website visits leads and …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-still-worth-taking-seriously-2018/feed/ 0 The US is going to be GDPR compliant before the EU https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/us-going-gdpr-compliant-eu/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/us-going-gdpr-compliant-eu/#respond Fri, 19 Jan 2018 16:00:07 +0000 https://www.smartinsights.com/?p=106807 Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, 'Death, Taxes and GDPR', we looked if companies are going to be …..

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]]> https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/us-going-gdpr-compliant-eu/feed/ 0 Death, taxes and GDPR https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/death-taxes-gdpr/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/death-taxes-gdpr/#respond Fri, 12 Jan 2018 16:00:37 +0000 https://www.smartinsights.com/?p=106612 Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..

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]]> https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/death-taxes-gdpr/feed/ 0 Marketing automation systems are expensive – so why aren’t you using it to full functionality? https://www.smartinsights.com/lead-generation/marketing-automation/marketing-automation-systems-expensive-arent-using-full-functionality/ https://www.smartinsights.com/lead-generation/marketing-automation/marketing-automation-systems-expensive-arent-using-full-functionality/#respond Thu, 04 Jan 2018 16:00:19 +0000 https://www.smartinsights.com/?p=106062 Chart of the Day: Email marketing techniques used Automation platforms are a big commitment Why do I say commitment? It's not just a product, it's a game changer, like a car or house. Would you buy a 5 bedroom house …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/marketing-automation-systems-expensive-arent-using-full-functionality/feed/ 0 Most difficult email marketing tactics https://www.smartinsights.com/email-marketing/email-communications-strategy/difficult-email-marketing-tactics/ https://www.smartinsights.com/email-marketing/email-communications-strategy/difficult-email-marketing-tactics/#respond Thu, 07 Dec 2017 16:00:12 +0000 https://www.smartinsights.com/?p=104237 Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2 Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/difficult-email-marketing-tactics/feed/ 0 The best email marketing tactic https://www.smartinsights.com/email-marketing/email-communications-strategy/best-email-marketing-tactic/ https://www.smartinsights.com/email-marketing/email-communications-strategy/best-email-marketing-tactic/#respond Wed, 29 Nov 2017 16:00:23 +0000 https://www.smartinsights.com/?p=103368 Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/best-email-marketing-tactic/feed/ 0 Our attention span is less than Goldfish https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/#respond Wed, 22 Nov 2017 16:00:43 +0000 https://www.smartinsights.com/?p=102714 Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let's give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it's a complete …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/attention-span-less-goldfish/feed/ 0 What is the most popular email marketing skill? https://www.smartinsights.com/email-marketing/popular-email-marketing-job/ https://www.smartinsights.com/email-marketing/popular-email-marketing-job/#respond Wed, 15 Nov 2017 16:00:27 +0000 https://www.smartinsights.com/?p=101860 Chart of the Day: Hot email marketing skills Email marketing - the job where you can wear many hats (even the weirdest ones) I don't need to tell you, my little email geeks, that email marketing is a very diverse …..

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]]> https://www.smartinsights.com/email-marketing/popular-email-marketing-job/feed/ 0 Subject Line Benchmarks https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/#respond Wed, 08 Nov 2017 16:00:44 +0000 https://www.smartinsights.com/?p=101307 Chart of the Day: How Length and Personalization Impact Email Performance The Email Urban Legend I'm not talking about those awful email chain letters from the 1990s. I'm talking about "keep your subject line length short". We all have heard …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/subject-line-benchmarks/feed/ 0 What annoys your clients the most when receiving an email? https://www.smartinsights.com/email-marketing/what-annoys-your-clients-the-most-when-receiving-an-email/ https://www.smartinsights.com/email-marketing/what-annoys-your-clients-the-most-when-receiving-an-email/#respond Tue, 31 Oct 2017 16:00:16 +0000 http://www.smartinsights.com/?p=100691 Chart of the Day: Adobe Consumer Email Survey Report 2017 We are all guilty of it As email marketers, we don't like to admit it, but we all do it at one point or another. We will annoy our customers. …..

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