Alexander Clark, Author at Smart Insights https://www.smartinsights.com/author/alexclark/ Digital Marketing > The Marketing Strategy Blog Tue, 07 Nov 2017 12:01:03 +0000 en-US hourly 1 The 4 key challenges of GDPR and how to tackle them https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/4-key-challenges-gdpr-tackle/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/4-key-challenges-gdpr-tackle/#respond Mon, 06 Nov 2017 15:00:00 +0000 http://www.smartinsights.com/?p=100596 The 25th May 2018 marks the day that GDPR comes into force around Europe, and it's about to change the way many of us do business A recent session I attended brought home not just the stark realities of the …..

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]]> https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/4-key-challenges-gdpr-tackle/feed/ 0 Auditing digital marketing for a business https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/#respond Mon, 09 Jan 2017 09:00:00 +0000 http://www.smartinsights.com/?p=65008 How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for Smart Insights members in September 2015, we've expanded it from auditing …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/performance-management/auditing-your-digital-marketing/feed/ 0 Which social media channels do you use for professional purposes? [#ChartoftheDay] https://www.smartinsights.com/customer-relationship-management/social-media-channels-use-professional-purposes-chartoftheday/ https://www.smartinsights.com/customer-relationship-management/social-media-channels-use-professional-purposes-chartoftheday/#respond Fri, 30 Sep 2016 16:00:00 +0000 http://www.smartinsights.com/?p=78558 LinkedIn is not as far ahead of the rest as you might think. HubSpot has launched their yearly State of Inbound 2016 report, providing us with some great insights into the latest trends and growth of inbound marketing. This year their …..

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]]> https://www.smartinsights.com/customer-relationship-management/social-media-channels-use-professional-purposes-chartoftheday/feed/ 0 Penguin 4.0: New algorithm update and what you need to know [@SmartInsights Alert] https://www.smartinsights.com/digital-marketing-strategy/penguin-4-0-new-algorithm-update-need-know-smartinsights-alert/ https://www.smartinsights.com/digital-marketing-strategy/penguin-4-0-new-algorithm-update-need-know-smartinsights-alert/#comments Fri, 23 Sep 2016 16:00:00 +0000 http://www.smartinsights.com/?p=78295 After teasing us for many months, Google has finally confirmed Penguin is running again. But this time, as part of the core algorithm. Importance: [rating=5] For all webmaster and SEO's. Recommended Link: Google Webmaster Central Blog || SEO Guide What is …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/penguin-4-0-new-algorithm-update-need-know-smartinsights-alert/feed/ 4 Usage of keyword in Domain Name [#ChartoftheDay] https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/usage-keyword-domain-name-chartoftheday/ https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/usage-keyword-domain-name-chartoftheday/#respond Thu, 22 Sep 2016 16:12:00 +0000 http://www.smartinsights.com/?p=78274 It was long thought that having the keyword in your domain name would help you in the SERPs. Is this actually the case? Ahrefs have done some stellar research into the On-page ranking factors in 2016 and have found many …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/usage-keyword-domain-name-chartoftheday/feed/ 0 The challenge of recruiting digital skills [#ChartoftheDay] https://www.smartinsights.com/digital-marketing-strategy/challenge-recruiting-digital-skills-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/challenge-recruiting-digital-skills-chartoftheday/#comments Tue, 20 Sep 2016 11:00:00 +0000 http://www.smartinsights.com/?p=78087 As an industry, how are we finding the process of recruiting new talent? We recently conducted some research where we asked over 700 professional marketers about their current digital skills, how they wanted to develop and what trends they saw …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/challenge-recruiting-digital-skills-chartoftheday/feed/ 2 Multi-tasking: When are we doing it? [#ChartoftheDay] https://www.smartinsights.com/customer-engagement/multi-tasking-chartoftheday/ https://www.smartinsights.com/customer-engagement/multi-tasking-chartoftheday/#respond Fri, 02 Sep 2016 15:45:00 +0000 http://www.smartinsights.com/?p=77579 Finding the right user, with the right content, at the right time is the perfect scenario. But how do we avoid our message getting distorted by Multi-Tasking? As a marketer, we take great care in positioning our product/service/offering, which makes …..

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]]> https://www.smartinsights.com/customer-engagement/multi-tasking-chartoftheday/feed/ 0 What are the most popular activities on digital devices? [#ChartoftheDay] https://www.smartinsights.com/marketplace-analysis/customer-analysis/popular-activities-digital-devices-chartoftheday/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/popular-activities-digital-devices-chartoftheday/#respond Thu, 01 Sep 2016 15:00:00 +0000 http://www.smartinsights.com/?p=77561 38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report, where they analyse the UK communications sector. The …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/popular-activities-digital-devices-chartoftheday/feed/ 0 Which online activities primarily drive customer retention for your organization? [#ChartoftheDay] https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/#respond Fri, 26 Aug 2016 09:00:00 +0000 http://www.smartinsights.com/?p=77362 Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat this. Performance Horizon and WBR Digital have recently joined forces to publish the Benchmarking Performance Marketing and Digital Strategy in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/feed/ 0 Top challenges of working with an agency [#ChartoftheDay] https://www.smartinsights.com/agency-marketing/top-challenges-working-agency-chartoftheday/ https://www.smartinsights.com/agency-marketing/top-challenges-working-agency-chartoftheday/#respond Tue, 23 Aug 2016 16:00:00 +0000 http://www.smartinsights.com/?p=77208 A good relationship with your agency is key to creating solutions to your marketing efforts, both yourself and the agency are happy with. As an extension of yesterday's post, today we are looking at the top challenges of working with an …..

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