Dynamic personalization or content insertion - Smart Insights https://www.smartinsights.com/tag/dynamic-personalization-or-content-insertion/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 12:05:19 +0000 en-US hourly 1 Personalization is key to improving lead generation quality for 60% of marketers https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/#respond Tue, 05 Nov 2019 15:00:00 +0000 https://www.smartinsights.com/?p=141632 Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/feed/ 0 How to fill your lead stream with personalized content marketing https://www.smartinsights.com/email-marketing/email-communications-strategy/fill-lead-stream-personalized-content-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/fill-lead-stream-personalized-content-marketing/#respond Tue, 13 Feb 2018 11:00:51 +0000 https://www.smartinsights.com/?p=109288 Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing - in fact, all things content - seemed to be all the rage in 2017. Companies and agencies pushed out more emails and …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/fill-lead-stream-personalized-content-marketing/feed/ 0 Discovering your conversion hot buttons with dynamic personalization https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/5-steps-discovering-conversion-hot-buttons-dynamic-personalization/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/5-steps-discovering-conversion-hot-buttons-dynamic-personalization/#respond Thu, 07 Dec 2017 09:00:25 +0000 https://www.smartinsights.com/?p=101555 5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/5-steps-discovering-conversion-hot-buttons-dynamic-personalization/feed/ 0 Improving ecommerce effectiveness [Infographic] https://www.smartinsights.com/ecommerce/web-personalisation/improving-ecommerce-effectiveness/ https://www.smartinsights.com/ecommerce/web-personalisation/improving-ecommerce-effectiveness/#respond Thu, 23 Nov 2017 09:00:17 +0000 https://www.smartinsights.com/?p=102096 5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/improving-ecommerce-effectiveness/feed/ 0 6X faster email creative deployment. Here’s how. https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/#respond Wed, 05 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=90642 A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/6x-faster-email-creative-deployment-heres/feed/ 0 How to use Ecommerce Personalization for Better Conversions https://www.smartinsights.com/ecommerce/web-personalisation/use-ecommerce-personalization-better-conversions/ https://www.smartinsights.com/ecommerce/web-personalisation/use-ecommerce-personalization-better-conversions/#respond Mon, 05 Jun 2017 08:00:00 +0000 http://www.smartinsights.com/?p=88633 Boost your conversion rate with ecommerce personalisation When it comes to giving customers a better shopping experience it is crucial to make them feel like they are valued. In a brick and mortar store, this can be done through personal …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/use-ecommerce-personalization-better-conversions/feed/ 0 2 steps to 1-to-1 cross sales with email https://www.smartinsights.com/lead-generation/marketing-automation/2-steps-1-1-cross-sales-email/ https://www.smartinsights.com/lead-generation/marketing-automation/2-steps-1-1-cross-sales-email/#respond Wed, 05 Apr 2017 14:00:00 +0000 http://www.smartinsights.com/?p=84372 Hyper-personalisation is the future of email marketing It’s well known that anything that’s tailored fits better. Be that a three-piece suit or your communications with your customers, in fact, companies who send automated emails are 133% more likely to send relevant …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/2-steps-1-1-cross-sales-email/feed/ 0 The trend nobody is talking about yet: Email content automation https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/#respond Wed, 29 Mar 2017 10:00:00 +0000 http://www.smartinsights.com/?p=85011 1 to 1 dynamic content personalisation is the future of email marketing I am a big fan of automation, a very big fan. Whenever you can, automate part of your email marketing process. While delivering timely, personalized and relevant content, …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/feed/ 0 6 sophisticated examples of dynamic content emails in 2017 https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/6-sophisticated-examples-dynamic-content-emails-2017/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/6-sophisticated-examples-dynamic-content-emails-2017/#respond Thu, 16 Feb 2017 15:00:00 +0000 http://www.smartinsights.com/?p=82969 Interactive, creative and innovative emails to inspire your 2017 email marketing. Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/6-sophisticated-examples-dynamic-content-emails-2017/feed/ 0 The future of marketing personalisation tech https://www.smartinsights.com/ecommerce/web-personalisation/future-marketing-personalisation-tech/ https://www.smartinsights.com/ecommerce/web-personalisation/future-marketing-personalisation-tech/#respond Thu, 22 Dec 2016 11:00:00 +0000 http://www.smartinsights.com/?p=81216 We interviewed Certona's CEO Meyar Sheik about the future of one of marketing hottest trends - personalisation tech. 1. First of all, congratulations on being named top personalisation provider! Can you tell us how Certona uses machine learning and predictive …..

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