Online business and revenue models - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/online-business-revenue-models/ Digital Marketing > The Marketing Strategy Blog Fri, 27 Oct 2023 15:59:28 +0000 en-US hourly 1 Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Fri, 27 Oct 2023 15:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 Revenue model options: 10 revenue generation techniques for digital businesses https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/#comments Fri, 02 Jun 2023 14:30:16 +0000 http://www.smartinsights.com/?p=3866 Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/feed/ 53 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 Marketing models that have stood the test of time https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/#comments Thu, 24 Nov 2022 15:30:00 +0000 http://www.smartinsights.com/?p=4479 What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/feed/ 42 Business model frameworks for your business canvas or marketing plan https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/#comments Wed, 07 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=24779 How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/feed/ 18 Online revenue models of the biggest digital brands https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-models-of-the-biggest-digital-brands/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-models-of-the-biggest-digital-brands/#respond Mon, 27 Nov 2017 16:00:18 +0000 https://www.smartinsights.com/?p=103223 Chart of the Day: How do Amazon, Facebook, Google, Microsoft, and Amazon make their money? In this article, I defined Eight online revenue models along with how they are calculated, so they could be applied to new revenue models of startups. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-models-of-the-biggest-digital-brands/feed/ 0 How are publisher revenue models threatened by social media content distribution? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/publisher-revenue-models-threatened-social-media-content-distribution/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/publisher-revenue-models-threatened-social-media-content-distribution/#respond Thu, 23 Feb 2017 16:00:40 +0000 http://www.smartinsights.com/?p=84772 New research explains opportunities and threats Since social networks like Facebook, LinkedIn and Twitter launched, social media has offered good organic opportunities for publishers and other brands to share their content and so gain awareness and new subscribers. As social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/publisher-revenue-models-threatened-social-media-content-distribution/feed/ 0 Essential Marketing Strategy Models: The Growth/Share Matrix https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/essential-marketing-strategy-models-growthshare-matrix/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/essential-marketing-strategy-models-growthshare-matrix/#respond Tue, 03 Jan 2017 11:00:00 +0000 http://www.smartinsights.com/?p=82023 Adapting the Growth/Share Matrix to Marketing The Growth/Share Matrix is a business strategy tool that's been around for years, but it remains a useful way to think strategically about where you make investments and allocate company budgets. Although it's a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/essential-marketing-strategy-models-growthshare-matrix/feed/ 0 Spotify Case Study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/spotify-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/spotify-case-study/#respond Mon, 30 Mar 2015 08:45:00 +0000 http://www.smartinsights.com/?p=44777 How Spotify built a $5 billion business with more than 50 million subscribers Spotify is a streaming music service originally developed in 2006 in Sweden and launching in 2008. Spotify Ltd. now operates as the parent company in London while …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/spotify-case-study/feed/ 0 Setting up small-business franchising https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/veronica-adriane-f-services-group-franchising/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/veronica-adriane-f-services-group-franchising/#respond Fri, 20 Jun 2014 01:00:00 +0000 http://www.smartinsights.com/?p=37682 5 Franchising Q&As with a look at opportunities in Australia Becoming a small business owner has grown into one of the hottest topics in the world business news in the past few years. With an over 90% prosperity in the …..

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