Comments on: What goes into a successful landing page?

By: sparks4growth

sparks4growth — Mon, 04 Jul 2016 06:21:52 +0000

Superb post! really summarises nicely what is required for CRO and also neatly segments the type of page / method required depending on the sales cycle stage.

By: Sharon Crites

Sharon Crites — Fri, 01 Jul 2016 13:51:11 +0000

Great post! At Punchpass, we’ve definitely learned that landing pages are both art and science. We appreciate the mention too — keeping it simple has been our mantra. http://punchpass.net/

By: Diana Lakatos

Diana Lakatos — Wed, 29 Jun 2016 19:41:16 +0000

Great, helpful post about landing pages. I especially liked that you mentioned how forms should be well-organized and have as few fields as possible. I thought my post about embedded and contextual help solutions could help people interested in building easy to use forms, so I thought I’d paste the link here: https://www.linkedin.com/pulse/overview-context-sensitive-embedded-help-formats-di%C3%A1na-lakatos

By: Robert Allen

Robert Allen — Wed, 29 Jun 2016 08:22:21 +0000

In reply to Charles Rose.

Hi Charles, thanks for your input. A short, snappy tag line is always good. Why does it need to be copy and pastable? – Is the logic that it would be shared?

By: Charles Rose

Charles Rose — Wed, 29 Jun 2016 07:39:06 +0000

In my opinion, the most important thing a landing page needs is a short, copy and pastable sentence that explains what the company does.