Conversational marketing - Smart Insights https://www.smartinsights.com/tag/conversational-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 09:28:57 +0000 en-US hourly 1 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 Conversational commerce for your online retail marketing strategy https://www.smartinsights.com/digital-marketing-strategy/conversational-commerce-for-your-online-retail-marketing-strategy/ Wed, 24 Mar 2021 15:50:36 +0000 https://www.smartinsights.com/?p=159626 Keep up to date with online retail trends and innovations. What do the latest conversational commerce developments mean for your e-commerce business? In the era of digital disruption, it's likely you have considered conversational commerce platforms and channels either personally, …..

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]]> The future of marketing is conversational https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/ https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/#respond Fri, 24 Apr 2020 15:10:00 +0000 https://www.smartinsights.com/?p=145160 Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..

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