Marketing using Virtual and Augmented Reality - Smart Insights https://www.smartinsights.com/tag/marketing-using-virtual-and-augmented-reality/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 09:28:57 +0000 en-US hourly 1 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

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]]> E-commerce inbound marketing strategies for your online business https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/ https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/#respond Thu, 07 Jan 2021 16:15:00 +0000 https://www.smartinsights.com/?p=148497 E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/feed/ 0 5 ways to use Augmented Reality in your marketing strategy https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/ https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/#respond Tue, 23 Jun 2020 14:12:00 +0000 https://www.smartinsights.com/?p=136428 AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/feed/ 0 AR for customer engagement: when and how to use it right https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/#respond Mon, 27 Jan 2020 15:00:00 +0000 https://www.smartinsights.com/?p=148505 The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity - but can marketers use the same technology to attract users and make them buy more? …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/feed/ 0 Creating story-driven marketing messages: Interview with Bart Visser https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/ https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/#respond Wed, 24 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136423 "Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/feed/ 0 Is Marketing ready for VR / AR in 2018? https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/#respond Thu, 11 Jan 2018 13:00:17 +0000 http://www.smartinsights.com/?p=96745 The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/feed/ 0 Most people want to try Virtual Reality before buying it https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/people-want-try-virtual-reality-buying/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/people-want-try-virtual-reality-buying/#respond Fri, 16 Dec 2016 16:00:39 +0000 http://www.smartinsights.com/?p=81951 Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don't care about VR at all, and many think VR is just for gamers VR devices …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/people-want-try-virtual-reality-buying/feed/ 0 Retail marketing trends to look out for in 2017 https://www.smartinsights.com/ecommerce/ecommerce-strategy/retail-marketing-trends-look-2017/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/retail-marketing-trends-look-2017/#respond Thu, 08 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=81363 Stay ahead of the curve with these essential 2017 retail trends There are lots of exciting new digital technologieis for retail marketers to explore next year, including: chatbots, social commerce, Google Beacons and virtual/augmented reality. Retail marketers have had to …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/retail-marketing-trends-look-2017/feed/ 0 Boosting travel sales with virtual reality https://www.smartinsights.com/user-experience/boosting-travel-sales-virtual-reality/ https://www.smartinsights.com/user-experience/boosting-travel-sales-virtual-reality/#respond Wed, 30 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=75995 Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it's the best new …..

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