Email marketing automation - Smart Insights https://www.smartinsights.com/tag/email-marketing-automation/ Digital Marketing > The Marketing Strategy Blog Mon, 26 Jun 2023 15:31:59 +0000 en-US hourly 1 Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

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]]> 2023 Email marketing statistics compilation including open rates, CTR and CTOR https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Mon, 23 Jan 2023 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector When I run training workshops on Email …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 Healthcare marketing strategies to increase customer conversion and retention https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/#respond Thu, 18 Feb 2021 15:00:00 +0000 http://www.smartinsights.com/?p=94231 Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy 'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/feed/ 0 Email marketing trends 2021 – 5 trends to watch https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/ Tue, 19 Jan 2021 11:00:14 +0000 https://www.smartinsights.com/?p=157482 Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing  In 2020, email marketing trends, like so many parts of our work and personal lives, …..

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]]> Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Effective email marketing – Capture more abandoned carts with this email sequence https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/#respond Tue, 19 May 2020 18:42:39 +0000 https://www.smartinsights.com/?p=124477 Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/feed/ 0 Identify missed opportunities in your email marketing https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/#respond Tue, 28 Apr 2020 18:27:24 +0000 https://www.smartinsights.com/?p=152938 What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/identify-opportunities-email-marketing/feed/ 0 Exploring the world of email automation from the buyer’s perspective [Infographic] https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/ https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/#respond Thu, 06 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=138444 Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time …..

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]]> https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/feed/ 0 Email marketing trends 2020 https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/ https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/#respond Mon, 13 Jan 2020 15:50:34 +0000 https://www.smartinsights.com/?p=145429 It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers It’s …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/feed/ 0 Enhancing email marketing performance with artificial intelligence https://www.smartinsights.com/email-marketing/email-communications-strategy/enhancing-email-marketing-performance-artificial-intelligence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/enhancing-email-marketing-performance-artificial-intelligence/#respond Tue, 03 Dec 2019 09:17:01 +0000 https://www.smartinsights.com/?p=129474 Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..

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