Email personalization - Smart Insights https://www.smartinsights.com/tag/email-personalization/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Jan 2021 08:25:00 +0000 en-US hourly 1 Email marketing trends 2021 – 5 trends to watch https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/ Tue, 19 Jan 2021 11:00:14 +0000 https://www.smartinsights.com/?p=157482 Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing  In 2020, email marketing trends, like so many parts of our work and personal lives, …..

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]]> Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Updating your email marketing strategy for 2020 https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/ https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/#respond Wed, 22 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148493 Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/updating-your-email-marketing-strategy-for-2020/feed/ 0 Email marketing trends 2020 https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/ https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/#respond Mon, 13 Jan 2020 15:50:34 +0000 https://www.smartinsights.com/?p=145429 It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers It’s …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/feed/ 0 Only 37% of personal emails are considered “useful” https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/ https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/#respond Tue, 15 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=145152 Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/only-37-of-personal-emails-are-considered-useful/feed/ 0 Powerful formulas to maximize email engagement https://www.smartinsights.com/email-marketing/email-communications-strategy/maximise-email-engagement/ https://www.smartinsights.com/email-marketing/email-communications-strategy/maximise-email-engagement/#respond Thu, 28 Feb 2019 11:00:00 +0000 http://www.smartinsights.com/?p=92347 Every irrelevant email is a missed opportunity that costs you engagement and conversion Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/maximise-email-engagement/feed/ 0 How to leverage personalization for effective email marketing [Infographic] https://www.smartinsights.com/email-marketing/email-communications-strategy/how-to-leverage-personalization-for-effective-email-marketing-infographic/ https://www.smartinsights.com/email-marketing/email-communications-strategy/how-to-leverage-personalization-for-effective-email-marketing-infographic/#respond Thu, 20 Dec 2018 09:00:39 +0000 https://www.smartinsights.com/?p=130209 62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/how-to-leverage-personalization-for-effective-email-marketing-infographic/feed/ 0 Email marketing’s holy grail – person-first personalization at scale https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketings-holy-grail-person-first-personalization-scale/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketings-holy-grail-person-first-personalization-scale/#respond Thu, 08 Mar 2018 15:00:06 +0000 https://www.smartinsights.com/?p=110591 The four steps of personalization, and why you should care in the first place Consumers decide very fast - in a matter of seconds - whether they like your email campaign.  Provide something relevant, and you have a happy customer. …..

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