Virtual branding techniques to help you win more customers https://www.smartinsights.com/tag/virtual-branding/ Digital Marketing > The Marketing Strategy Blog Wed, 22 Jun 2022 06:22:25 +0000 en-US hourly 1 How strong is your brand identity? https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/#respond Wed, 22 Jun 2022 06:30:58 +0000 https://www.smartinsights.com/?p=109669 Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/feed/ 0 How to use the RACE Framework to optimize your brand strategy https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/#respond Wed, 10 Feb 2021 16:00:38 +0000 http://www.smartinsights.com/?p=34587 Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/feed/ 0 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Where Virtual Reality could take Digital Marketing — if it steps up its game https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/virtual-reality-take-digital-marketing-steps-game/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/virtual-reality-take-digital-marketing-steps-game/#respond Thu, 14 Feb 2019 11:00:00 +0000 http://www.smartinsights.com/?p=85656 Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..

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