Implications of the GDPR for marketing in UK and Europe | Smart Insights https://www.smartinsights.com/tag/gdpr/ Digital Marketing > The Marketing Strategy Blog Tue, 30 Jun 2020 10:20:11 +0000 en-US hourly 1 The key components of an effective contact strategy https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/#respond Tue, 30 Jun 2020 10:21:00 +0000 https://www.smartinsights.com/?p=146311 Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are …..

The post The key components of an effective contact strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/the-key-components-of-an-effective-contact-strategy/feed/ 0 Build trust and confidence in an age of data scepticism https://www.smartinsights.com/ecommerce/payment-security/build-trust-confidence-data-scepticism/ https://www.smartinsights.com/ecommerce/payment-security/build-trust-confidence-data-scepticism/#respond Tue, 25 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=150320 How to outline to customers how their data will be used as part of your marketing strategy The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become …..

The post Build trust and confidence in an age of data scepticism appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/payment-security/build-trust-confidence-data-scepticism/feed/ 0 5 things to consider when using marketing automation https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/ https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/#respond Mon, 24 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=134954 Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..

The post 5 things to consider when using marketing automation appeared first on Smart Insights.

]]> https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/feed/ 0 Customers should be more than just a data point – they are your only route to sustainable business https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/#respond Mon, 10 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149283 Too many organizations still view their data obligations as just that; a set of things they have to do Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force. In the two years prior and …..

The post Customers should be more than just a data point – they are your only route to sustainable business appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/customers-should-be-more-than-just-data-point/feed/ 0 Google third-party cookie support and Instagram web DMs – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/#respond Mon, 20 Jan 2020 15:10:00 +0000 https://www.smartinsights.com/?p=148487 Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos" We're a bit late with our usual Friday news roundup, but the …..

The post Google third-party cookie support and Instagram web DMs – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/feed/ 0 One-fifth of marketers fear they lack sufficient GDPR training https://www.smartinsights.com/digital-marketing-strategy/marketers-fear-they-lack-sufficient-gdpr-training/ https://www.smartinsights.com/digital-marketing-strategy/marketers-fear-they-lack-sufficient-gdpr-training/#respond Thu, 05 Dec 2019 09:00:00 +0000 https://www.smartinsights.com/?p=147706 Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations' compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the …..

The post One-fifth of marketers fear they lack sufficient GDPR training appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/marketers-fear-they-lack-sufficient-gdpr-training/feed/ 0 Pinterest new features and Twitter’s drag and drop images – News roundup https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-2-august-2019/ https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-2-august-2019/#respond Fri, 02 Aug 2019 10:00:00 +0000 https://www.smartinsights.com/?p=141519 Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations. There have been a few social media updates as platforms release new features and update functionality. Pinterest has …..

The post Pinterest new features and Twitter’s drag and drop images – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-2-august-2019/feed/ 0 Facebook data transfer challenge and Instagram anti-bullying – News roundup https://www.smartinsights.com/social-media-marketing/news-roundup-12-july-2019/ https://www.smartinsights.com/social-media-marketing/news-roundup-12-july-2019/#respond Fri, 12 Jul 2019 10:00:00 +0000 https://www.smartinsights.com/?p=140773 Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools This week has seen Facebook facing another challenge over its users' data and GDPR implications relating …..

The post Facebook data transfer challenge and Instagram anti-bullying – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/news-roundup-12-july-2019/feed/ 0 Why marketers are upbeat about GDPR one year on [infographic] https://www.smartinsights.com/digital-marketing-strategy/why-marketers-are-upbeat-about-gdpr-one-year-on-infographic/ https://www.smartinsights.com/digital-marketing-strategy/why-marketers-are-upbeat-about-gdpr-one-year-on-infographic/#respond Thu, 27 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139977 A survey has found that 84% of marketers are positive about GDPR The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of …..

The post Why marketers are upbeat about GDPR one year on [infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/why-marketers-are-upbeat-about-gdpr-one-year-on-infographic/feed/ 0 Half of US newspapers unavailable from Europe, implications for marketers https://www.smartinsights.com/digital-marketing-strategy/half-us-newspapers-unavailable-from-europe-implications-marketers/ https://www.smartinsights.com/digital-marketing-strategy/half-us-newspapers-unavailable-from-europe-implications-marketers/#respond Fri, 14 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139501 A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories. It’s been one year since GDPR was introduced, which should be more than enough time to adapt to …..

The post Half of US newspapers unavailable from Europe, implications for marketers appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/half-us-newspapers-unavailable-from-europe-implications-marketers/feed/ 0