Mark Brownlow, Author at Smart Insights https://www.smartinsights.com/author/mark-brownlow/ Digital Marketing > The Marketing Strategy Blog Thu, 18 Aug 2016 08:16:46 +0000 en-US hourly 1 Go big or go home? What’s the right length for blog or newsletter content? https://www.smartinsights.com/persuasion-marketing/web-copywriting/go-big-go-home-whats-right-length-blog-newsletter-content/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/go-big-go-home-whats-right-length-blog-newsletter-content/#respond Thu, 18 Aug 2016 08:00:00 +0000 http://www.smartinsights.com/?p=76007 When writing content for your website, blog, or newsletter, should you aim for brevity or go in-depth? I’d dump Q and maybe J. Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter …..

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]]> https://www.smartinsights.com/persuasion-marketing/web-copywriting/go-big-go-home-whats-right-length-blog-newsletter-content/feed/ 0 Get out of your own head and build email campaigns for people https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/get-head-build-email-campaigns-people/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/get-head-build-email-campaigns-people/#respond Wed, 06 Jul 2016 14:00:00 +0000 http://www.smartinsights.com/?p=75028 Make sure you remember your target audience aren't always like you. Write emails for them, not you. I collect first names on my newsletter sign-up form, but I never use them. [Cue embarrassed silence and nervous shuffling among the experts out …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/get-head-build-email-campaigns-people/feed/ 0 11 Tips for writing better marketing emails https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/11-tips-writing-better-marketing-emails/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/11-tips-writing-better-marketing-emails/#respond Thu, 23 Jun 2016 14:00:00 +0000 http://www.smartinsights.com/?p=74867 Write better copy to get better results I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/11-tips-writing-better-marketing-emails/feed/ 0 5 important email marketing rules https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/#comments Fri, 21 Nov 2014 13:40:52 +0000 http://www.smartinsights.com/?p=41738 Exclusive excerpts from Chad White's new book You don't have to be...ahem...nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can't.) It's why guidelines, …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-rules-2/feed/ 1 Three simple CTA tips for your next email https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/three-simple-cta-tips-next-email/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/three-simple-cta-tips-next-email/#comments Thu, 21 Aug 2014 16:12:14 +0000 http://www.smartinsights.com/?p=39453 Don't forget the bigger picture When writing emails, we do like to "optimise" each individual element of the message. Which is a good thing, provided that optimisation takes account of how those elements interact with each other. If it doesn't, you end …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/three-simple-cta-tips-next-email/feed/ 7 Can a new subject line tool eliminate A/B testing? https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/can-new-subject-line-tool-eliminate-ab-testing/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/can-new-subject-line-tool-eliminate-ab-testing/#respond Fri, 11 Jul 2014 07:22:44 +0000 http://www.smartinsights.com/?p=38317 SmartInsights tool review: Touchstone Rumour has it that the next Indiana Jones film will see our favourite archeologist searching for the greatest undiscovered treasure of modern times: the perfect subject line. In the meantime, we're left looking for guidance on …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/can-new-subject-line-tool-eliminate-ab-testing/feed/ 0 Are you optimising for mobile email or just for mobile email devices? https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/ https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/#respond Tue, 13 May 2014 07:10:28 +0000 http://www.smartinsights.com/?p=36681 New survey reveals email marketing top for ROI, but still much potential for improvement Shocking news in the latest Econsultancy/Adestra Email Marketing Industry Census: 68% of respondents rated email's ROI as excellent or good (the top result). OK, not a shock. …..

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]]> https://www.smartinsights.com/email-marketing/mobile-email-marketing/optimising-mobile-email-just-mobile-email-devices/feed/ 0 4 ways to use a preheader in your marketing emails https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/4-ways-use-preheader-marketing-emails/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/4-ways-use-preheader-marketing-emails/#comments Wed, 05 Mar 2014 15:19:24 +0000 http://www.smartinsights.com/?p=34915 Practical ideas to test in the often neglected preheader The small kid with glasses that gets picked last for the football team? That was me. And that's the email preheader, too... At least that's what it often feels like: it's …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/4-ways-use-preheader-marketing-emails/feed/ 9 The perfect social media update? https://www.smartinsights.com/social-media-marketing/twitter-marketing/perfect-social-media-update/ https://www.smartinsights.com/social-media-marketing/twitter-marketing/perfect-social-media-update/#comments Thu, 06 Feb 2014 08:35:17 +0000 http://www.smartinsights.com/?p=34103 4 quick tips for shorter, successful social updates My dream is to open a clothing store for online marketers. So content marketers can wear t-shirts with the slogan "I repurposed this from a blog post". And copywriters will proudly declare "I …..

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]]> https://www.smartinsights.com/social-media-marketing/twitter-marketing/perfect-social-media-update/feed/ 3 What if Santa was an email marketer? https://www.smartinsights.com/email-marketing/santa-email-marketer/ https://www.smartinsights.com/email-marketing/santa-email-marketer/#comments Mon, 02 Dec 2013 10:00:21 +0000 http://www.smartinsights.com/?p=31089 A little fun to end the year If Santa was an email marketer... 1. He'd be the only one who could claim "open rate" is a meaningful metric. 2. He wouldn't have to worry about people complaining they get "too …..

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