Email deliverability - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-deliverability/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 12:04:35 +0000 en-US hourly 1 Most email marketers have a good reputation but is that enough? https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/ https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/#respond Mon, 02 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=143307 Chart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes? Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/feed/ 0 Email deliverability benchmarks – a Gmail case study https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/ https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/#respond Mon, 20 May 2019 10:00:39 +0000 https://www.smartinsights.com/?p=122388 Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/email-deliverability-benchmarks-a-gmail-case-study/feed/ 0 Understanding deliverability: the difference between blocking and blacklisting https://www.smartinsights.com/email-marketing/email-deliverability/understanding-deliverability-the-difference-blocking-and-blacklisting/ https://www.smartinsights.com/email-marketing/email-deliverability/understanding-deliverability-the-difference-blocking-and-blacklisting/#respond Mon, 30 Apr 2018 14:00:30 +0000 https://www.smartinsights.com/?p=114246 It's true: email deliverability best practice is not the most exciting topic, but it's a necessary evil Ignore it and, by the time you've run into problems, it will take a very long time to fix. Pay attention to it and you'll …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/understanding-deliverability-the-difference-blocking-and-blacklisting/feed/ 0 How to scare email marketers this Halloween https://www.smartinsights.com/email-marketing/email-deliverability/how-to-scare-email-marketers-this-halloween/ https://www.smartinsights.com/email-marketing/email-deliverability/how-to-scare-email-marketers-this-halloween/#respond Wed, 25 Oct 2017 15:00:24 +0000 http://www.smartinsights.com/?p=100107 Chart of the Day: 2017 Deliverability Benchmark Report The dreaded word With Halloween on its way, you naturally start thinking about all things spooky. Things like clowns, vampires or toddlers who won't go to sleep. For email marketers, there is …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/how-to-scare-email-marketers-this-halloween/feed/ 0 What makes customers mark your email as Spam? https://www.smartinsights.com/email-marketing/email-deliverability/makes-customers-mark-email-spam/ https://www.smartinsights.com/email-marketing/email-deliverability/makes-customers-mark-email-spam/#comments Wed, 04 Oct 2017 15:00:00 +0000 http://www.smartinsights.com/?p=82146 Chart of the Day: Why subscribers flag email as spam If consumers mark your email as spam, then this is clearly unwelcome since not only has your brand been tarnished in their eyes, but even worse your delivery rates to existing …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/makes-customers-mark-email-spam/feed/ 2 Which industries reach the email inbox the most? https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/ https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/#respond Wed, 16 Aug 2017 15:00:55 +0000 http://www.smartinsights.com/?p=94192 Chart of the Day: Finance, Manufacturing and Travel Industries reach the email inbox 9 out of 10 times For email marketers, the prospect of your emails not reaching the inbox has been a consistent worry. Email services for consumers (Gmail, Outlook etc) …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/industries-reach-email-inbox/feed/ 0 Effects of list segmentation https://www.smartinsights.com/email-marketing/email-deliverability/effects-list-segmentation/ https://www.smartinsights.com/email-marketing/email-deliverability/effects-list-segmentation/#respond Wed, 29 Mar 2017 15:00:00 +0000 http://www.smartinsights.com/?p=86112 Chart of the Day: What is the comparison of segmented vs non-segmented campaigns Segmentation is an important tactic every email marketer should be using. Firstly, what is list segmentation? List segmentation is when you segment (or split) your subscriber list …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/effects-list-segmentation/feed/ 0 How email marketers are embedding video https://www.smartinsights.com/email-marketing/email-deliverability/how-email-marketers-are-embedding-video/ https://www.smartinsights.com/email-marketing/email-deliverability/how-email-marketers-are-embedding-video/#respond Wed, 15 Feb 2017 16:00:00 +0000 http://www.smartinsights.com/?p=84274 Chart of the Day: How is video being embedded into email marketing? Email has limitations in what can be displayed correctly in email clients. But none more so than video playback. The safest route would be a static image, meaning …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/how-email-marketers-are-embedding-video/feed/ 0 What’s the read rate for emails in Gmail’s Promotions tab? https://www.smartinsights.com/email-marketing/email-deliverability/whats-read-rate-emails-gmails-promotions-tab/ https://www.smartinsights.com/email-marketing/email-deliverability/whats-read-rate-emails-gmails-promotions-tab/#respond Wed, 08 Feb 2017 16:00:00 +0000 http://www.smartinsights.com/?p=83887 Chart of the Day: Gmail inbox placement and read rates In 2013, Google rolled out its restructure of the Gmail inbox and introduced their tabs layout. Back then email marketers believed it would be the "death of email marketing". So …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/whats-read-rate-emails-gmails-promotions-tab/feed/ 0 The Litmus-Microsoft partnership and the future of email- our Interview with Litmus’ CEO https://www.smartinsights.com/email-marketing/email-deliverability/litmus-microsoft-partnership-future-email-interview-litmus-ceo/ https://www.smartinsights.com/email-marketing/email-deliverability/litmus-microsoft-partnership-future-email-interview-litmus-ceo/#respond Mon, 05 Sep 2016 10:00:00 +0000 http://www.smartinsights.com/?p=77427 We interviewed Paul Farnell, CEO and Co-founder of Litmus about their new partnership with Microsoft If you work in email marketing you may well have heard of the new partnership Litmus have just announced with Microsoft. Because it's such a …..

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