Email marketing analytics - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-marketing-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 11:29:38 +0000 en-US hourly 1 Why subscribers ignore you (but don’t unsubscribe) https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/#respond Fri, 20 Dec 2019 10:30:00 +0000 https://www.smartinsights.com/?p=129277 The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/feed/ 0 10 Reasons Why You Absolutely Must Track Email in Google Analytics https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/#respond Thu, 05 Dec 2019 11:00:00 +0000 http://www.smartinsights.com/?p=79745 Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/feed/ 0 The State of Email Marketing 2019 https://www.smartinsights.com/email-marketing/email-marketing-analytics/the-state-of-email-marketing-2019/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/the-state-of-email-marketing-2019/#respond Tue, 05 Nov 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146293 Chart of the Week: 43% of organizations are "holding steady" when it comes to the effectiveness of their email marketing Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/the-state-of-email-marketing-2019/feed/ 0 Triggered emails continue to outperform BAU https://www.smartinsights.com/email-marketing/triggered-emails-continue-to-outperform-bau/ https://www.smartinsights.com/email-marketing/triggered-emails-continue-to-outperform-bau/#respond Mon, 03 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138455 Chart of the Week: Q4 2018 saw email engagement stay mostly stable but triggered emails still outperformed BAU messages, despite the lower volume A huge part of improving email performance is benchmarking against industry standards to see where you are …..

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]]> https://www.smartinsights.com/email-marketing/triggered-emails-continue-to-outperform-bau/feed/ 0 How is email marketing evaluated? https://www.smartinsights.com/email-marketing/email-marketing-analytics/how-is-email-marketing-evaluated/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/how-is-email-marketing-evaluated/#respond Mon, 08 Oct 2018 15:00:27 +0000 https://www.smartinsights.com/?p=125862 Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/how-is-email-marketing-evaluated/feed/ 0 Is your email engagement healthy? https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-engagement-healthy/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-engagement-healthy/#respond Wed, 13 Sep 2017 15:00:17 +0000 http://www.smartinsights.com/?p=96559 Chart of the Day: 2017 global email benchmark report It's that time of year! We have up-to-date email marketing statistics from the 2017 GLobal Email Bench mark Report from Sendgrid, best of all it's broken-down by industry. Here the statistics are taken …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-engagement-healthy/feed/ 0 Email campaign tracking with Google Analytics https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-campaign-tracking-with-google-analytics/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-campaign-tracking-with-google-analytics/#comments Fri, 30 Jun 2017 07:10:12 +0000 http://www.smartinsights.com/?p=3846 A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-campaign-tracking-with-google-analytics/feed/ 43 Do you test or monitor your email deliverability? https://www.smartinsights.com/email-marketing/email-marketing-analytics/test-monitor-email-deliverability/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/test-monitor-email-deliverability/#respond Wed, 19 Apr 2017 15:00:00 +0000 http://www.smartinsights.com/?p=86785 Chart of the Day: After all your hard work creating your email, do you know if it arrived at its correct destination? Firstly, let's make sure we know exactly what deliverability is. If our marketing email arrives in the subscribers' …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/test-monitor-email-deliverability/feed/ 0 Challenges Faced by Email Marketers – Tracking Results https://www.smartinsights.com/email-marketing/email-marketing-analytics/challenges-faced-by-email-marketers-tracking-results/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/challenges-faced-by-email-marketers-tracking-results/#respond Wed, 08 Mar 2017 16:00:00 +0000 http://www.smartinsights.com/?p=85297 Chart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/challenges-faced-by-email-marketers-tracking-results/feed/ 0 The challenges of email marketing in 2016 [Infographic] https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-marketing-challenges-2016/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-marketing-challenges-2016/#respond Mon, 04 Apr 2016 14:00:00 +0000 http://www.smartinsights.com/?p=68992 Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the …..

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