Enewsletter marketing - Smart Insights https://www.smartinsights.com/archive/email-marketing/enewsletter-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 06 Feb 2020 14:53:52 +0000 en-US hourly 1 Exploring the world of email automation from the buyer’s perspective [Infographic] https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/ https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/#respond Thu, 06 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=138444 Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time …..

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]]> https://www.smartinsights.com/email-marketing/world-of-email-automation-buyers-perspective-infographic/feed/ 0 4 Newsletter examples to help you with engagement https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-engaging-b2b-newsletters/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-engaging-b2b-newsletters/#respond Fri, 20 Oct 2017 08:00:55 +0000 http://www.smartinsights.com/?p=98843 A well-planned newsletter makes sure your customers always remember you Enewsletter writing is hard – particularly as you don’t really get a great deal of feedback as to what works and what doesn't. The only guidelines email marketers can work …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-engaging-b2b-newsletters/feed/ 0 How I found the perfect time to send an email newsletter https://www.smartinsights.com/email-marketing/enewsletter-marketing/found-perfect-time-send-email-newsletter/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/found-perfect-time-send-email-newsletter/#respond Fri, 15 Sep 2017 10:00:59 +0000 http://www.smartinsights.com/?p=96117 4 tips to send your email newsletter at the perfect time One of the worst things you can do is send an e-newsletter at the wrong time. If you do not pick a good time to fire off an email it …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/found-perfect-time-send-email-newsletter/feed/ 0 10 ‘must have’ features you need for your enewsletter service https://www.smartinsights.com/email-marketing/enewsletter-marketing/10-email-marketing-newsletter-software-features/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/10-email-marketing-newsletter-software-features/#comments Thu, 26 Feb 2015 07:59:00 +0000 http://www.smartinsights.com/?p=45438 A review of essential features for newsletter software Despite the flourishing technical capabilities of email marketing programs, a huge percentage of email marketers send emails and newsletters without making the most of the services on offer, thereby writing off a …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/10-email-marketing-newsletter-software-features/feed/ 1 Reasons why reducing the size of your email list may be a good idea https://www.smartinsights.com/email-marketing/enewsletter-marketing/reduce-size-email-list/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/reduce-size-email-list/#comments Wed, 23 Oct 2013 08:30:55 +0000 http://www.smartinsights.com/?p=31001 Do you dare ask your mailing list if they want to unsubscribe? In this post, I'll veer away from my usual advice and updates on Facebook, although Facebook does feature. This is the story of what some might think is …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/reduce-size-email-list/feed/ 3 24 point creative checklist for B2C and B2B Enewsletters https://www.smartinsights.com/email-marketing/enewsletter-marketing/24-point-creative-checklist-for-b2c-and-b2b-enewsletters/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/24-point-creative-checklist-for-b2c-and-b2b-enewsletters/#comments Mon, 30 Jul 2012 06:30:57 +0000 http://www.davechaffey.com/blog/?p=520 Best practice commentary for Enewsletters/Ezines based on different B2B and B2C Enewsletters...

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/24-point-creative-checklist-for-b2c-and-b2b-enewsletters/feed/ 11 Design your email program for humans, not email addresses https://www.smartinsights.com/email-marketing/enewsletter-marketing/design-your-email-program-for-humans-not-email-addresses/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/design-your-email-program-for-humans-not-email-addresses/#respond Tue, 20 Mar 2012 12:21:02 +0000 http://www.smartinsights.com/?p=11943 Ideas for increasing your responses by using a more human approach... What would you say if I was to suggest you take account of your target audience when designing your email program? Actually, you'd probably say nothing... just roll your …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/design-your-email-program-for-humans-not-email-addresses/feed/ 0 5 ways to improve your email marketing in 2012 https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-ways-to-improve-your-email-marketing-in-2012/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-ways-to-improve-your-email-marketing-in-2012/#comments Wed, 18 Jan 2012 11:31:23 +0000 http://www.smartinsights.com/?p=9708 My ideas on how to deal with unpredictability in email marketing in the year ahead As your local Greek philosopher never tires of telling you, the only constant is change. Many industry experts devote the occasional post or two in …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/5-ways-to-improve-your-email-marketing-in-2012/feed/ 10 Enewsletter marketing – are you getting the sell, inform, entertain balance right? https://www.smartinsights.com/email-marketing/enewsletter-marketing/enewsletter-marketing-are-you-getting-the-sell-inform-entertain-balance-right/ https://www.smartinsights.com/email-marketing/enewsletter-marketing/enewsletter-marketing-are-you-getting-the-sell-inform-entertain-balance-right/#comments Mon, 14 Feb 2011 14:25:46 +0000 http://www.smartinsights.com/?p=4038 Creating an enewsletter that keeps subscribers engaged As I've shown with these examples, the design and layout of your email newsletter is important, but it's the content of course, which really helps engagement. The chart below shows that online users …..

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]]> https://www.smartinsights.com/email-marketing/enewsletter-marketing/enewsletter-marketing-are-you-getting-the-sell-inform-entertain-balance-right/feed/ 2 Enewsletter usability – 5 subscriber behaviours to consider https://www.smartinsights.com/email-marketing/enewsletter-usability-5-subscriber-behaviours-to-consider/ https://www.smartinsights.com/email-marketing/enewsletter-usability-5-subscriber-behaviours-to-consider/#respond Wed, 08 Dec 2010 15:17:11 +0000 http://www.smartinsights.com/?p=3771 New report advises on Enewsletter best practice Value: [rating=3] Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it's always struck me as curious that usability advice for Emails and enewsletters doesn't get …..

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