Comments on: 3 Types of Magic Words… https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/ Digital Marketing > The Marketing Strategy Blog Fri, 03 Feb 2012 07:10:31 +0000 hourly 1 By: Tim Watson https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3066 Thu, 02 Feb 2012 20:28:00 +0000 http://www.smartinsights.com/?p=10022#comment-3066 A quick update on my tweet test after 24 hours, throwing all the power words into a sort of coherent tweet did not produce a power tweet, its below the amount of clicks I normally see on my tweets. So a verification that what you do with the word is important too…. not that proof was really needed!

]]> By: Anonymous https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3051 Wed, 01 Feb 2012 14:49:00 +0000 http://www.smartinsights.com/?p=10022#comment-3051 More “Power words”… I’m maybe a “painting by numbers” type of guy, but I always find these go down well in email marketing workshops and it’s useful to evaluate what stands out in a quick scan.

Free, offer, save, discount, leading, advice, learn, discover, proven, benefits, enjoy, great

It’s where you place, them too. From an email POV first two or three words of the para or subject can be better than buried.

Thanks Guys! Two different types of humour! Like your examples Bryan.

]]> By: Mel https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3050 Wed, 01 Feb 2012 14:40:00 +0000 http://www.smartinsights.com/?p=10022#comment-3050 Well doughnuts got my attention!

Mel

]]> By: Bryandibben https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3049 Wed, 01 Feb 2012 14:31:00 +0000 http://www.smartinsights.com/?p=10022#comment-3049 Thanks Mel,

Here’s my attempt,

ATTRACT ATTENTION: Free, Danger, Sex, ‘Bavarian Crème Doughnuts’
CREATE TRUST: Guaranteed, certified, tested
URGE ACTION: Only 5 left in stock!

Ok some were more than one word. And doughnuts might have stood out because of the relation to the other words, yet powerful maybe 🙂

I would like to point out the words on the list may be the words that increase CTR on PPC campaigns.

I haven’t read any scientific research to back this claim up. However, in my experience and from the opinions of others, words like ‘free’ appear to increase CTR. Although it may also lead to increased bounce rates.

]]> By: Tim Watson https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3048 Wed, 01 Feb 2012 13:39:00 +0000 http://www.smartinsights.com/?p=10022#comment-3048 So as an experiment I tweeted
New: do you love proven results? Guaranteed and safe copywriting tips @smartinsights @FlicksAndClicks

Clicks are just below average, based on activity after the first hour

]]> By: Tim Watson https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comment-3047 Wed, 01 Feb 2012 12:46:00 +0000 http://www.smartinsights.com/?p=10022#comment-3047 I’m with you, I dislike a painting by numbers approach to any messaging. The same type of advice is discussed in design too, make X this big, use colour Y for that etc. How the colours are painted is key and that has to be right for the person who will be looking at the painting.

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