Mobile - Smart Insights https://www.smartinsights.com/tag/mobile/ Digital Marketing > The Marketing Strategy Blog Tue, 28 Feb 2023 11:51:43 +0000 en-US hourly 1 Mobile marketing statistics compilation 2023 https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/#comments Mon, 27 Feb 2023 10:00:18 +0000 http://www.smartinsights.com/?p=4979 Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/feed/ 211 5+ ways to boost conversion rates with qualitative analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/#respond Fri, 30 Apr 2021 11:00:53 +0000 https://www.smartinsights.com/?p=116523 Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> 100+ must-see digital marketing research statistics for 2019 https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/ https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/#respond Wed, 30 Oct 2019 11:00:00 +0000 http://www.smartinsights.com/?p=99140 The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/feed/ 0 The exodus from desktop to mobile: Why it matters and what to do about it https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/#respond Fri, 07 Dec 2018 09:00:00 +0000 https://www.smartinsights.com/?p=128521 With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/feed/ 0 How to use mobile apps to grow your startup https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/ https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/#respond Thu, 15 Nov 2018 15:00:51 +0000 https://www.smartinsights.com/?p=127379 With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..

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]]> https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/feed/ 0 Ad recall almost doubles when seen on multiple devices https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/ https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/#respond Tue, 24 Oct 2017 15:00:19 +0000 http://www.smartinsights.com/?p=100012 Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased "top of mind" …..

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]]> https://www.smartinsights.com/mobile-marketing/ad-recall-almost-doubles-seen-multiple-devices/feed/ 0 4 Tested Mobile Tactics to Grow Your Restaurant’s Business https://www.smartinsights.com/mobile-marketing/proximity-marketing/4-tested-mobile-tactics-to-grow-your-restaurants-business/ https://www.smartinsights.com/mobile-marketing/proximity-marketing/4-tested-mobile-tactics-to-grow-your-restaurants-business/#respond Fri, 28 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=90681 Marketing your restaurant is a mobile game. The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it makes sense that your restaurant follows suit with the …..

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]]> https://www.smartinsights.com/mobile-marketing/proximity-marketing/4-tested-mobile-tactics-to-grow-your-restaurants-business/feed/ 0 Mobile display and mobile search grows 53% https://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/ https://www.smartinsights.com/digital-marketing-strategy/mobile-display-mobile-search-grow-53-2016/#respond Tue, 11 Jul 2017 15:00:21 +0000 http://www.smartinsights.com/?p=91555 Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads …..

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