Mobile first - Smart Insights https://www.smartinsights.com/tag/mobile-first/ Digital Marketing > The Marketing Strategy Blog Tue, 28 Feb 2023 11:51:43 +0000 en-US hourly 1 Mobile marketing statistics compilation 2023 https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/#comments Mon, 27 Feb 2023 10:00:18 +0000 http://www.smartinsights.com/?p=4979 Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/feed/ 211 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 2018 IAB Internet Advertising Report https://www.smartinsights.com/digital-marketing-strategy/2018-iab-internet-advertising-report/ https://www.smartinsights.com/digital-marketing-strategy/2018-iab-internet-advertising-report/#respond Fri, 07 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139049 A record-breaking year for digital advertising as mobile and video dominate revenue in the US The IAB’s internet advertising revenue report is a survey commissioned by the IAB and conducted independently by PricewaterhouseCoopers. It’s released in full twice a year …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/2018-iab-internet-advertising-report/feed/ 0 Mobile ad spend to top TV and Google fined for GDPR failure – News roundup https://www.smartinsights.com/digital-marketing-platforms/news-roundup-25th-january-2019/ https://www.smartinsights.com/digital-marketing-platforms/news-roundup-25th-january-2019/#respond Fri, 25 Jan 2019 11:00:13 +0000 https://www.smartinsights.com/?p=132366 Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/news-roundup-25th-january-2019/feed/ 0 The exodus from desktop to mobile: Why it matters and what to do about it https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/#respond Fri, 07 Dec 2018 09:00:00 +0000 https://www.smartinsights.com/?p=128521 With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/feed/ 0 Research on mobile interaction behaviour and design https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/ https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/#respond Mon, 29 Oct 2018 15:00:00 +0000 https://www.smartinsights.com/?p=127188 Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/feed/ 0 Mobile’s hierarchy of needs [infographic] https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobiles-hierarchy-of-needs-infographic/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobiles-hierarchy-of-needs-infographic/#respond Mon, 14 Aug 2017 14:00:00 +0000 http://www.smartinsights.com/?p=87618 How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobiles-hierarchy-of-needs-infographic/feed/ 0 Mobile internet usage increases from 2012, what does this mean for your company? https://www.smartinsights.com/mobile-marketing/mobile-internet-usage-increases-2012-mean-company/ https://www.smartinsights.com/mobile-marketing/mobile-internet-usage-increases-2012-mean-company/#respond Mon, 17 Jul 2017 15:00:53 +0000 http://www.smartinsights.com/?p=91876 Chart of the day: UK users spend almost 2 hours per day online via mobile Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-internet-usage-increases-2012-mean-company/feed/ 0 Building Loyalty Without The Program – It Starts With New Clients https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/building-loyalty-without-program-starts-new-clients/ https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/building-loyalty-without-program-starts-new-clients/#respond Fri, 12 May 2017 08:00:00 +0000 http://www.smartinsights.com/?p=86815 Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a free item, special sale offerings, or the now …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/building-loyalty-without-program-starts-new-clients/feed/ 0 Percentage of searches on mobile https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/percentage-searches-mobile/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/percentage-searches-mobile/#respond Thu, 04 May 2017 15:00:00 +0000 http://www.smartinsights.com/?p=87607 Chart of the Day: How the importance of mobile search varies by sector It's often said that we're now well past the mobile tipping point where mobile accounts for more than half of site visits and searches. Yet this average masks …..

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