Actionable Analytics - Smart Insights https://www.smartinsights.com/tag/actionable-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 24 Aug 2023 11:28:43 +0000 en-US hourly 1 Transform your data into actionable insights https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/#comments Wed, 23 Aug 2023 14:00:00 +0000 http://www.smartinsights.com/?p=75762 Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/feed/ 2 Forward and reverse path customer clickstream analysis in Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/#comments Mon, 12 Jul 2021 14:00:44 +0000 http://www.smartinsights.com/?p=3540 Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/feed/ 2 5+ ways to boost conversion rates with qualitative analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/#respond Fri, 30 Apr 2021 11:00:53 +0000 https://www.smartinsights.com/?p=116523 Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/feed/ 0 Cloud-based Analytics is the Key to Real-Time Results https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cloud-based-analytics-key-real-time-results/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cloud-based-analytics-key-real-time-results/#comments Fri, 03 Feb 2017 11:00:00 +0000 http://www.smartinsights.com/?p=81145 Leverage the power of the cloud to achieve better insights The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these …..

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