Comments on: Calculate ROI with one measure https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/ Digital Marketing > The Marketing Strategy Blog Wed, 10 Jun 2015 00:52:25 +0000 hourly 1 By: Mark Sullivan https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/#comment-40271 Wed, 10 Jun 2015 00:52:25 +0000 http://www.smartinsights.com/?p=50508#comment-40271 In reply to Pete Austin.

Good point, Pete. Not all marketing investments are also “lead-generating campaigns”. I probably should have chosen a different way to word that.

]]> By: Pete Austin https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/social-media-metrics/#comment-40251 Tue, 09 Jun 2015 08:36:10 +0000 http://www.smartinsights.com/?p=50508#comment-40251 Re: “It’s calculated by taking the cost of all investments in lead-generating campaigns and dividing that cost by the new leads acquired during a fixed amount of time … The result will be a solid picture of what marketing investments are paying off.”

Valuable advice, as far as it goes. But marketing investments != investments in lead-generating campaigns.

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