Digital innovation - Smart Insights https://www.smartinsights.com/tag/digital-innovation/ Digital Marketing > The Marketing Strategy Blog Fri, 18 Feb 2022 10:43:51 +0000 en-US hourly 1 How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 How marketers are using Clubhouse to reach and delight future and existing customers https://www.smartinsights.com/social-media-marketing/how-marketers-are-using-clubhouse-to-reach-and-delight-future-and-existing-customers/ Mon, 08 Mar 2021 14:00:08 +0000 https://www.smartinsights.com/?p=159391 The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely In May 2020 shortly after the world was thrown into disarray …..

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]]> Managing Disruptive Innovation https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/#respond Thu, 09 Feb 2017 11:00:00 +0000 http://www.smartinsights.com/?p=83820 Key lessons from the Strategy and Innovation World Forum Robert Jones, our research analyst and I headed off to London last week to go to the Strategy and Innovation World Forum, set up by World Forum Disrupt.  The Innovation Directors …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/managing-disruptive-innovation/feed/ 0 Essential Retail Innovation Stats for Planning 2017 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/#respond Wed, 07 Dec 2016 11:00:00 +0000 http://www.smartinsights.com/?p=81354 Key Findings from a survey of 500 European fashion retailers Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/essential-retail-innovation-stats-planning/feed/ 0 Why behave like a Dot Com? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/#respond Mon, 07 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=79924 Marketing agencies need to learn from tech leaders Having spent ten years spearheading one of the UK’s leading dot com companies to digital success, Dave Heath is now shaking up the agency landscape by taking dot com thinking into agency …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/behave-like-dot-com/feed/ 0 Increasing event engagement with technology https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/ https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/#respond Thu, 17 Dec 2015 15:00:00 +0000 http://www.smartinsights.com/?p=60046 How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience …..

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