Analytics - Smart Insights https://www.smartinsights.com/tag/analytics/ Digital Marketing > The Marketing Strategy Blog Fri, 29 Oct 2021 10:19:11 +0000 en-US hourly 1 How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 Forward and reverse path customer clickstream analysis in Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/#comments Mon, 12 Jul 2021 14:00:44 +0000 http://www.smartinsights.com/?p=3540 Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/feed/ 2 5+ ways to boost conversion rates with qualitative analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/#respond Fri, 30 Apr 2021 11:00:53 +0000 https://www.smartinsights.com/?p=116523 Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/feed/ 0 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 How to psychologically interpret website analytics https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/psychologically-interpret-website-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/psychologically-interpret-website-analytics/#comments Mon, 20 Apr 2015 10:33:13 +0000 http://www.smartinsights.com/?p=40825 The massive volume of analytics data can confuse and point you in the wrong direction. Here’s how to understand what your website visitors are really doing... Web analytics can be extremely useful, but it the data can also be a curse. …..

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