Mark Kelly, Author at Smart Insights https://www.smartinsights.com/author/markkelly333/ Digital Marketing > The Marketing Strategy Blog Fri, 29 Apr 2022 14:50:13 +0000 en-US hourly 1 The marketing agency capabilities review matrix https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/#respond Wed, 13 Apr 2022 14:15:00 +0000 http://www.smartinsights.com/?p=86480 Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/feed/ 0 Improving the discovery process for agency marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/#respond Tue, 28 Jul 2020 13:42:00 +0000 http://www.smartinsights.com/?p=94875 Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/discovery-process-agency-marketing/feed/ 0 The state of digital skills in agencies https://www.smartinsights.com/digital-marketing-strategy/state-digital-skills-agencies/ https://www.smartinsights.com/digital-marketing-strategy/state-digital-skills-agencies/#respond Thu, 02 Jul 2020 13:08:55 +0000 https://www.smartinsights.com/?p=110734 Discover the digital skills your agency needs and how to develop your team Our guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/state-digital-skills-agencies/feed/ 0 9 key insight categories in the client discovery process https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/#comments Mon, 22 Jun 2020 15:24:27 +0000 http://www.smartinsights.com/?p=34494 Using different insights tools to build an understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/feed/ 2 Marketing agency costing and budgeting models https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/#comments Thu, 11 Jun 2020 14:45:00 +0000 http://www.smartinsights.com/?p=29285 5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/feed/ 2 Agency cost management: avoiding mistakes that reduce profit margins https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/ https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/#respond Mon, 16 Mar 2020 16:30:00 +0000 http://www.smartinsights.com/?p=97378 Cost-plus (times based) or value discussion: which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that - a pricing not …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/feed/ 0 The 10 most common mistakes of marketing agency owners https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/10-common-mistakes-marketing-agency-owners/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/10-common-mistakes-marketing-agency-owners/#comments Mon, 14 Oct 2019 08:00:00 +0000 http://www.smartinsights.com/?p=74943 Avoid these 10 mistakes when developing digital services for your marketing agency If you're running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/10-common-mistakes-marketing-agency-owners/feed/ 1 A guide to running an effective client discovery process https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/#comments Tue, 27 Aug 2019 08:25:19 +0000 http://www.smartinsights.com/?p=34486 How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/feed/ 4 What makes for effective briefing? https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/what-makes-for-effective-briefing/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/what-makes-for-effective-briefing/#respond Mon, 08 Apr 2019 10:00:22 +0000 https://www.smartinsights.com/?p=114931 A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign "Great projects start with a great brief. This isn’t one." "Garbage in, …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/what-makes-for-effective-briefing/feed/ 0 7 great resources to inspire your agency marketing initiatives https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/7-great-resources-inspire-agency-marketing-initiatives/#respond Thu, 02 Aug 2018 08:00:00 +0000 https://www.smartinsights.com/?p=102049 If you're trying to market an agency, these 7 resources and our 'Marketing your Agency' guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it …..

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