Online brand strategy - Smart Insights https://www.smartinsights.com/archive/online-brand-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 11:31:56 +0000 en-US hourly 1 The 5 best marketing channels for small businesses and startups https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Mon, 03 Jul 2023 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the best digital and traditional marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Wed, 03 May 2023 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 What is brand positioning and why aren’t you doing it yet? https://www.smartinsights.com/online-brand-strategy/brand-positioning/what-is-brand-positioning-and-why-arent-you-doing-it-yet/ Fri, 20 Jan 2023 15:34:40 +0000 https://www.smartinsights.com/?p=165122 Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..

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]]> What is sustainable marketing and how should you use it? https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/#respond Thu, 17 Nov 2022 16:00:18 +0000 https://www.smartinsights.com/?p=145533 Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/feed/ 0 How strong is your brand identity? https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/#respond Wed, 22 Jun 2022 06:30:58 +0000 https://www.smartinsights.com/?p=109669 Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0 Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Wed, 19 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/feed/ 13 What is branding? Definitions and guidance for consumer branded goods https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/ https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/#respond Wed, 21 Apr 2021 15:00:00 +0000 https://www.smartinsights.com/?p=135654 Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

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